SBP 047: The Barber's Brief - November 30, 2023

Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.

Enjoy the show!

Our Hosts:

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

In the News

The Drum - Canadian Agency ReThink Wins the Chair & Retail Award for work with IKEA

made “living ads” out of the city itself – using real homes (with real people in them) and turning them into instantly recognizable Ikea ‘billboards.’ including price tags and logos

Ad Age - Mars is giving life to old ads

In an effort to increase sustainability, The candy maker repurposes old spots from Twix, M&M’s bounty in a creative way. The Mars campaign, titled “Healthy Planet Productions”, follows the recent publication of its net zero roadmaps to accelerate action towards achieving net zero emissions by 2050. Healthy Planet Productions | Mars, Incorporated

Forbes - Reported Sunday that in the US online sales were up 7.5% and in-store shopping visits increased by 2.5% 

• Top instore sellers included electronics, Smartwatches & TVs

• Top online sellers included kidkraft playsets, barbie dolls and mini brands toys

• 54% mobile purchases up 10.4% from LY

Marketing News Canada - Is Popularity For Tik Tok amongst Teen leveling off?

The latest data from Forrester's 2023 Youth Survey indicates a slight decline in TikTok's weekly usage among teens, dropping from 69% in 2022 to 68% in 2023. This suggests a potential levelling off of TikTok's popularity among teenagers, with competitors like Instagram's Reels and YouTube's Shorts gaining traction. TikTok still maintains a lead over its main competitor, YouTube, but faces growing competition in the ad market. Despite this, TikTok is expected to capture a significant portion of linear TV budgets targeting Gen Z in 2024.

Bloomberg.Com - How bad is the cost of living squeeze? 

• Analysts did some math and concluded that it now cost $119.27 to buy the same goods and services a family paid $100 for before the pandemic
• Since 2020, groceries +20%, used Cars +35%, auto Insurance +33%, rent +20%
• Pay increases have mostly been consumed by inflation so people aren’t any better off than before

The Marketing Moment

How Snickers turned around declining market share

Ad of the Week

Chevrolet has unveiled their holiday season campaign, and it's truly heartwarming! The advertisement seamlessly showcases various products, prominently featuring an aging Chevy Suburban. However, what captivates the audience is the poignant narrative. A woman in the early stages of Alzheimer's witnesses her granddaughter embarking on a mission to create a memorable day, driving through the town and revisiting many cherished memories from Granny's past.

Watch Here - https://youtu.be/xnZGEUA4oBk 

Coming up next week:

Jeff Lowe - Replacing Sales, Marketing and CX with a Unified Commercial Engine

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