SBP 111: The Barber's Brief: Nobody Cares That You Use AI. March 6, 2025

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns

04:59 - Clear briefs help marketers confront the chaos of advertising

07:08 - Adalytics Goes Public with First Named Client Partnership

10:43 - Guess What? Nobody and Everybody Cares About AI

15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025

23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical

25:35 - Coming up next week.

In The News Links:

Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns

Link: https://searchengineland.com/brands-search-results-survey-452789

Clear briefs help marketers confront the chaos of advertising

Link: https://www.marketingweek.com/clear-briefs-confront-chaos/

Adalytics Goes Public with First Named Client Partnership

Link: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756

Guess What? Nobody and Everybody Cares About AI

https://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-ai

The Marketing Moment:

Fragment Forward: Five Key Trends Shaping 2025

The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024

Ad Of The Week:

Fiver - Nobody Cares - A Musical

https://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8ak

Key Points:

A great example of an entertaining B2B ad with the use of humour.

Fiver built this in-house, while also using insights from their report.

The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI