SBP103 - The Barber's Brief - January 9th 2025

Welcome to another episode of The Barber’s Brief, by the Sleeping Barber Podcast!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our Updates:

https://www.linkedin.com/company/sleeping-barber/

Follow our Hosts:

Marc Binkley: https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

Timestamps:

0:00 - Introduction

1:18 - Mark Ritson's Annual Top Marketing Moments 10 - 5

5:56 - How Small Brands Grow

10:18 - Mark Ritson's Annual Top Marketing Moments 4-1

15:41 - Chipotle Expands Partnership with Strava

19:17 - The Marketing Moment: Questioning the Growth Dogma. A Replication Study

25:49 - Ad of the week: Apple's Heartstrings

28:45 - Coming up next week.

In The News Links:

Mark Riston’s Annual Top 10 Marketing Moments

https://www.youtube.com/watch?v=kk9ju-avzNo

How Small Brands Grow

Source LinkedIn - Author Julia Skinner

Link: https://shorturl.at/Kwy9Y

Headline: Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals

Source: Marketing DiveLink: https://www.marketingdive.com/news/chipotle-strava-global-new-years-fitness-goals/736446/

Questioning the Growth Dogma: A Replication Study

Ad of the Week

Title: Heartstrings

Advertiser Apple

Agency: TWBA & Media Arts LabLink: https://www.youtube.com/watch?v=EvnJhwIwqds

Apple had introduced their annual Holiday advertisement for the 2024 season at the end of November, titled “Heartstrings”, and it’s an unusually moving commercial that focuses on hearing loss and the hearing aids feature of AirPods Pro 2 (which happen to be hugely discounted on Amazon right now, if you’re in the market).

In the touching and family oriented commercial, a small family is gathered around a Christmas tree opening presents, and as the father reminiscences about his daughter growing up over the years, he gets a nudge from his wife to listen to his daughter singing a rendition of “Our House” by Crosby, Stills, and Nash, where he puts in his AirPods and is able to hear her clearly.