Ep. 230 - Human Element Series - Propaganda Branding and Social Media with Ryan McBeth

Today we are joined by Ryan McBeth. Ryan is a software architect, novelist, triathlete, and YouTuber.  He makes videos on YouTube about Programming, Cybersecurity, OSINT and Military topics. Ryan spent 20 years as an anti-armor and heavy weapons infantryman with two overseas deployments. He also spent time performing C4ISR intelligence collection for various government customers and currently consults on intelligence collection and analysis methods. [Oct 9, 2023]

00:00 - Intro

00:22 - Intro Links

-          Social-Engineer.com - http://www.social-engineer.com/

-          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

-          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

-          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

-          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

-          CLUTCH - http://www.pro-rock.com/

-          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                                

02:40 - Ryan McBeth Intro                                                          

03:17 - Military-Grade OSINT                                                     

06:14 - Propaganda                                                        

10:16 - Emotional Triggers                                                           

12:15 - Branding as Propaganda                                               

19:12 - Modern Propaganda                                                      

21:57 - The Power of Agency                                                     

24:22 - The Product is You!                                                         

26:56 - The Fifth Domain                                                              

29:53 - Battlefield Shaping                                                          

33:58 - A Successful Campaign                                                  

36:14 - Deceptive Image Persuasion                                                       

41:54 - Mentors              

-          Father                                  

44:44 - Book Recommendations

-          The Field Guide to Understanding ‘Human Error’ - Sidney Dekker

47:18 - Find Ryan McBeth online                                                              

-          Substack:  ryanmcbeth.substack.com/

-          YouTube: @RyanMcBethProgramming

-          Instagram: @therealryanmcbeth

-          Twitter: @ryanmcbeth

-          Website: ryanmcbeth.com

47:36 - Guest Wrap Up & Outro

-          www.social-engineer.com

-          www.innocentlivesfoundation.org