Ep. 245 - The Doctor Is In Series - I Trust You with Dr. Paul Zak

  

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.

 

In today’s episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul’s two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]

 

00:00 - Intro

00:17 - Dr. Abbie Maroño Intro

00:58 - Intro Links

-          Social-Engineer.com - http://www.social-engineer.com/

-          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

-          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

-          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

-          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

-          CLUTCH - http://www.pro-rock.com/

-          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                               

04:16 - The Topic of the Day: Trust                                                          

04:31 - Dr. Paul Zak Intro

06:37 - I Might Be a Martian                                                       

08:38 - The Great Motivator                                                       

11:21 - Win-Win                                                              

13:07 - Thrill of the Chase                                                            

14:14 - Being Practical                                                   

16:01 - Reverse-Engineering                                                      

16:56 - Persuadable Humans                                                     

19:23 - Measuring Emotions                                                       

21:33 - Part of a Team                                                   

25:46 - Dogs and Cats Living Together                                                    

29:33 - Trust But Verify                                                

32:37 - The Answer: Slow Down!                                                              

34:39 - Free Won't                                                          

36:16 - It's Still On You                                                  

37:34 - I Think, Therefore I Do                                                   

40:12 - What About Love?                                                           

43:25 - Time is Happiness                                                            

45:48 - Find Dr. Zak Online

-          LinkedIn: in/paul-zak-91123510

-          Website: getimmersion.com                                      

46:26 - Wrap Up                                                              

-          Immersion – Dr. Paul J. Zak

48:17 - Next Month: Irrational Fears                                                       

48:25 - Outro                                    

-          www.social-engineer.com

-          www.innocentlivesfoundation.org