S207: "Starting Up Solar" with Karolina Attspodina of WeDoSolar

This week on The Solar Journey, Torsten sits down with Karolina Attspodina, the dynamic CEO and co-founder of WeDoSolar. Karolina’s journey into the solar industry was informed by the desire to expand the boundaries of PV applications – giving apartment dwellers and renters the chance to benefit from the technology. 

Her company, WeDoSolar, specializes in smart balcony solar systems. And she has plenty of advice for clean technology entrepreneurs. 

As Karolina explains, "When you’re building a company, it's all about being fast, having the right team, and not being afraid to try new things." With her keen focus on simplifying tech for consumers, Karolina aims to transform urban solar adoption and redefine how we think about decentralized, accessible energy.

This week’s episode is packed with startup insights, helpful resources, and Karolina’s take on the power of mindset in business. We hope this episode inspires some listeners to start a climate tech business and begin their own solar journey!

PLUS in our Espresso segment – last week’s U.S. presidential election is still front of mind for many with questions abounding as to the impact a second Trump administration will have on solar, wind, and battery energy storage. Stephen Lacey, the co-founder of Latitude Media, joins Torsten to provide some insights into the complex picture.