What's Brewing at the New Division Road Virginia? We Went Down There to Find Out.

Just about one year ago, footwear/menswear super-retailer Division Road packed up the Seattle storefront that has served as its home for the better part of a decade, to move its operations to 45 acres in Scottsville, Virginia—a true rural area about 20 disturbingly scenic minutes outside Charlottesville.

The promised plans for the relocation have been big—a true footwear and menswear destination that turns traditional retail completely on its head—but also not totally transparent. So Ticho and I had to find out just what the hell DR head man Jason Pecarich had in store, and headed down to the new DR CVA headquarters and property—aka The Fields—about a month ago.

Guess what: it's good. Real good.

DR's been chronicling its move and new evolution in a video series that is absolutely worth checking out. But to get an even fresher sense of things, may we also recommend listening to without a doubt the most idyllic Shoecast we've ever recorded.

Sitting on a screened-in porch with the birds chirping away on the 45 acre farm, we sat down with Jason to discuss his vision for the new Division Road when it officially opens August 25, 2022; how The Fields are developing and what features will come online when; the ripping brand-driven event schedule he's got planned; the risks a move like this presents; and plenty, plenty more.

This episode was sponsored by Grant Stone, one of the best values in Goodyear welted footwear, period


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