How to Learn, Adapt, and Build a Lasting Business on Social Media with Keenya Kelly

"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya Kelly

In a world where social media platforms change by the week, how do you stay visible, build a loyal audience, and run a profitable business?

Keenya Kelly has done just that—amassing over 500,000 TikTok followers and building a thriving brand across multiple platforms.

In this episode of The Storytelling Lab, she sits down with Rain to talk about the reality behind going viral, how to grow your email list through short-form content, and how to avoid the burnout so many creators face.

They discuss strategies for platform diversification, how creators can start thinking like entrepreneurs, and what it really takes to build long-term success online. Keenya also opens up about her journey from network marketing to becoming a top-tier content strategist—and why personal growth is essential to brand growth.

Whether you’re just starting out or ready to scale, this episode is packed with real talk and real tactics to help you thrive in the ever-changing digital world.

In this episode, you will learn to:

• Master the art and science of platform diversification by building a brand across multiple channels and driving audiences to your owned assets like email and SMS.
• Unlock the key to lasting success as a creator by adopting an entrepreneurial mindset and investing in your business skills.
• Discover the simple strategy to turn viral content into conversions using Keenya’s “sandwich method” of strategic content stacking.
• Build a team that supports your vision and reduces burnout so you can stay creative and consistent.
• Create a content funnel that nurtures and converts by focusing on opt-ins, micro-offers, and community building.

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