Evil Moats: Tech-Created Habits and the Hijacking of Consumer Minds (80)

Competitive advantages can be build on the demand and the supply side. And advantages on the demand (i.e., revenue) side are usually about customer capture in some form. One general category for this is when a company captures a "share of the consumer mind."

In this talk, I go into how some companies do this for their own benefit. And against the interests of the consumer. I call these types of competitive advantages "evil moats".

You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.

Here are the books and articles I mentioned:

• Hooked: How to Build Habit-Forming Products. By Nir Eyal
• The Power of Habit: Why We Do What We Do in Life and Business. By Charles Duhigg.
• Addiction by Design: Machine Gambling in Las Vegas. By Natasha Schull.
• How Technology Is Hijacking Your Mind. By Tristan Harris.

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Related podcasts and articles are:

• WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Jeff’s Asia Tech Class – Podcast 36)

From the Concept Library, concepts for this article are:

• Share of the Consumer Mind

From the Company Library, companies for this article are:

• n/a

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I write and speak about digital China and Asia’s latest tech trends.

I also run Asia Tech Strategy, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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