Pay Attention to the Potential Value of WeChat Mini Programs. (66)

This week’s podcast is about some of the bigger strategic initiatives at WeChat. Specifically mini programs, search, mini games and WeChat Work.

You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.

Related podcasts and articles are:

• WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Jeff’s Asia Tech Class – Podcast 36)
• WeChat Work and Why Enterprise Tools Will Be Very Different in Mobile-First China

From the Concept Library, concepts for this article are:

• Complementary Platforms
• Digital Competition Pyramid

From the Company Library, companies for this article are:

• WeChat
• Tencent

This is part of Learning Goals: Level 7, with a focus on:

• 35: Competitive Advantage and Digital Competition

 I write and speak about digital China and Asia’s latest tech trends.

I also run Jeff’s Asia Tech Class, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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