This is Part 2 about Pinduoduo and the idea of interactive / engagement-driven ecommerce.
In Part 1, I discussed a recent whitepaper with its authors Elliott Zaagman (co-host the China Tech Investor podcast and a research and communications professional focused on China) and Matthew Brennan (Managing Director of the China Channel.)
Their whitepaper on Pinduoduo and interactive commerce is available at China Channel or can be downloaded directly here (Interactive Ecommerce Whitepaper 2020.08.10.)
You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.
The 5 choices for explaining Pinduoduo’s success are:
Related podcasts and articles:
This is part of Learning Goals: Level 7-8, with a focus on:
Concepts for this class. The slides discussed in the podcast are located below and correspond to the 4 ideas below.
Companies for this class:
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