What Is the Secret of Zoom’s Success in Video Communications? (21)

In this class, I talk about why Zoom has been so successful in video communications.

Choose two options for why Zoom has been so successful.

1. Good Product. Reliable, easy-to-use, high quality video communications.
2. Viral service
3. Collaboration / Coordination Platform
4. Network Effect
5. Switching Costs 

Correction/Clarification: Zoom has been blocked in China for the last couple of months. I know lots of people who are using it because of coronavirus but that is via VPN. So not the same thing. I'm not sure if I mentioned that or said it wrong in the podcast. 

Learning Goal for this class:

• #14 Virality vs. Word of Mouth
• #15 Collaboration, Coordination, and Standardization Platforms

Concepts for this class:

• Digital Platforms: Collaboration / Coordination / Standardization
• Word of Mouth vs.Virality
• Network Effects
• Switching Costs

Companies for this class:

• Zoom

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I write and speak about digital China and Asia’s latest tech trends.

I also run Jeff’s Asia Tech Class, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research. 

www.jefftowson.com

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