In this episode of The Think Tank, our host Kelly Stonelake was joined by Shweta Ponnappa, Providence Digital Innovation Group's Group Vice President of Digital Experience, and Doug Milliken, VP of Marketing Transformation at The Clorox Company. The trio identified analogous experiences across the health care and CPG verticals relating to the challenges associated with crafting personalized experiences for consumers. Our guests went on to discuss the overlaps in their businesses, and how similar barriers can actually unlock new ways to drive innovation.