SHOCK THE FOX!!!

Tye Tyler (Shock The Fox)shares his journey from the corporate world slinging cell phones to becoming a full time guitar builder. He discusses his background in woodworking and how he got into building guitars. We also go over the importance of sharing the process of guitar building and engaging with folks in a genuine way. He also talks about the joy of opening a guitar and the satisfaction of building for others.

This is a banger of an episode, and you really should check out Tye's work on his webiste HERE: https://shockthefox.com/

Takeaways

• Sharing the process of guitar building can engage customers and create a deeper connection.
• Trusting the builder's creativity and giving them freedom can lead to a more exciting and satisfying final product.
• The joy of receiving a custom guitar is like experiencing Christmas morning as an adult.
• Innovative approaches and attention to detail can set a guitar builder apart and create a unique product.

Chapters

00:00

Technical difficulties

01:00

Introduction and background

03:02

From Oil City to the corporate world

04:22

Transition to woodworking and guitar building

05:46

Bartering for guitars

07:15

Transition from corporate world to guitar building

08:14

Building guitars and the quest for expertise

09:37

Sharing the process of guitar building

11:25

The joy of opening a guitar

20:05

The satisfaction of building for others

22:24

Telling the story of the build

23:21

The fascination with the guitar building process

25:38

The importance of engagement and storytelling

27:07

The excitement of receiving a custom guitar

29:17

Trusting the builder's decisions

30:48

The uniqueness of Tye Tyler's guitar building

36:17

Innovative approaches in guitar building

37:24

Attention to detail in guitar building

37:54

Attention to Detail in Guitar Building

39:00

Neck Resets and Guitar Modifications

42:29

Customizing Guitars and Personal Projects

44:06

Critiquing Traditional Guitar Building Methods

46:21

The Importance of Reinforcement in Guitar Design

50:31

Finding Fulfillment in Guitar Building

57:54

The Balance Between Creativity and Efficiency in Business

01:01:31

Favorite Boss Pedal

01:02:46

Favorite Kind of Pizza

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