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Teaching MILLIONS of People w/ Marty Schwartz

78 min • 25 mars 2024

In this episode, Blake interviews Marty Schwartz, a renowned guitar teacher and one of the first music instructors on YouTube.

Marty shares his journey of becoming a successful guitar teacher and the early adoption of YouTube for teaching guitar lessons. He discusses the impact of Guitar Hero on teaching classic rock songs and the benefits of video lessons for students. We also get into using YouTube to enhance private lessons, and the challenges he faced during the 2008 economic crash.

We also get into his experience creating lesson courses and DVDs and how he started working with music brands. He discusses the process of getting a signature guitar and building relationships with brands like D'Addario and Gibson. Marty also mentions his involvement in Gibson's G3 mentorship program and his collaborations with the brand.

Takeaways

Marty Schwartz became a successful guitar teacher by seizing opportunities and working hard.
YouTube provided a platform for Marty to teach guitar lessons at scale and reach a wider audience.
The popularity of Guitar Hero helped introduce classic rock songs to a new generation of guitar students.
Video lessons offer students the flexibility to learn at their own pace and review material as needed.
Marty's success on YouTube was a result of timing, preparation, and embracing new technology.
Creating videos for specific songs and optimizing video titles for search engine optimization (SEO) helped Marty attract more viewers.
Marty's commitment to daily YouTube videos and using YouTube as a referral tool contributed to his success as a guitar teacher.
Learning from other music YouTubers can provide valuable insights and inspiration.

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