CPTP128: Creating Your Piano Studio Brand with Danny Thompson

What is a studio brand, is it the same as your logo or letterhead? And what's the point of understanding your studio brand anyway?

Knowing how people perceive you and how you want to be seen in the community is an important part of gaining clarity in your marketing and business.

Danny Thompson is on the podcast today to give us an insight into branding and what it means to us as piano teachers. Danny came to the music teaching business from a different perspective than most of us, and I always enjoy his unique views on business and marketing.

Find out what you need to know about your studio brand by listening in.

Transcript

If you'd like to download a PDF transcript of this episode, please click below.

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In this episode, you’ll learn

• Danny's unusual route to running a music studio
• What branding is and why it's helpful for your business
• The step-by-step process to finding your brand identity
• Where your "USP" fits into the business planning process
• How to get help with your design and writing for your website
• The most common branding mistakes teachers make

Links Mentioned

• Music Lesson Business Academy
• Article about USP by Dave Simon
• UpWork
• Small Business Big Marketing podcast

Today's Sponsor

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Thank you for Tuning In!

There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine.

Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.

Just make sure you try out some of the ideas before they get lost in the business of your next lessons!

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What's your brand identity?

Do you know what you want people to say about your business when you're not around? Do you think this comes across in your marketing and studio website?