CPTP135: How to use Instagram to Market Your Studio with Dawn Ivers

Instagram is a unique social media platform. It's all images, with no links...and it can be confusing to know how we can use Instagram to market our studios effectively.

Is Instagram just for building our community, or can we use it to attract new students? What are the best images to post and where can we get them?

Those are the questions that Dawn Ivers is here to answer today.

Dawn has a beautifully curated Instagram for her own studio, and she also helps to create graphics for Shelly Davis's Piano Parent Podcast. I'm delighted she was able to join me for this interview and I hope it helps you demystify Instagram for your piano studio once and for all.

Transcript

If you'd like to download a PDF transcript of this episode, please click below.

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In this episode, you’ll learn

• How Instagram is most useful for piano studios
• The demographics who Instagram is popular with
• What to post on Instagram
• Where you can use links on Instagram
• How to get permission to use students' photos
• What hashtags are for and when to use them
• How "Stories" work and how you might use them

Links Mentioned

• Dawn's Instagram
• Planoly (Dawn's app for scheduling)
• Grum (Tim's app for scheduling)
• Teach Piano Today's photo props
• CPTP95 – we talk about media releases in this episode
• Repost
• Boomerang
• Canva
• Light Widget
• Snap Widget
• Slidesome

Today's Sponsor

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Since Sheet Music Plus has over 1,000,000 titles including print and digital downloads, it's the best place to go when you have student requests or need something for an upcoming recital, so you should definitely take advantage of this free program.

Go to sheetmusicplus.com/easyrebates to find out more and sign up today.

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Thank you for Tuning In!

There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine.

Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.

Just make sure you try out some of the ideas before they get lost in the business of your next lessons!

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Do you use Instagram to market your studio?

How do you use it and what do you post? Do new parents ever find you through Instagram?