TTTV014: Harnessing the Power of the Internet with Joy Morin

Do you ever feel overwhelmed by the online world? Are you hearing conflicting advice about where to start? Joy Morin is here to make it easy for you to harness the power of the internet, without letting it take over your life. There are simple ways of being online, and using the fantastic tools available. It doesn't have to be difficult, and it can be extremely effective. Although in many ways piano teaching is one of the most traditional professions, it is rapidly developing and expanding in the technology age. We can use the internet not only to market to potential students and grow our business, but also to stay connected with other teachers around the world. There's a rapidly growing community of piano teachers out there, ready to support, inspire and engage with you. So take a listen to today's podcast and get ready to jump in (or just dip a toe if that's all you're ready for)! Are you enjoying these podcasts? I’d love for you to leave a podcast review. Find out how easy it is here.

In this episode, you’ll learn:

• How to make sure you're productive when you're online, not just overwhelmed
• Why you need a website for your piano studio
• The difference between a studio website and a piano teaching blog
• How to give your piano parents a little push to like your facebook page
• Some ideas for using YouTube in piano lessons
• The most important places for piano teachers to be on the internet

Items mentioned in this podcast:

• Joy's blog Color in my Piano
• Some of Joy's favourite blogs:
  • Music Matters blog
  • Susan Paradis
  • Compose Create
  • Teach Piano Today
  • Diane Hidy
  • Elissa Milne
  
  
• Australasian Piano Teachers (facebook group)
• Piano Teacher Funmakers (facebook group)
• Irina Gorin's YouTube channel
• Weebly
• Seth Godin's marketing books
• So You Want to Start a Blog (a series of articles on Joy's site)

Today’s Sponsor: AirTurn

Looking for the best Bluetooth page turner on the market? Check out the PED by AirTurn, the company that I recommend teachers, students and performers turn to (excuse the pun) for iPad page turning accessories. The PED is the latest in page-turning technology for iPads featuring a sleek, lightweight design that is easy to set up and 100% reliable. Check out the video. AirTurn doesn’t just manufacture the best Bluetooth page turners, it also creates mic and iPad stands, remote controls, books and associated software, all designed to make it easy for musicians to do what they’re best at: make music. To find out more and see latest AirTurn offers for Tim Topham podcast listeners, head to topmusic.co/airturn.

How do you utilise the internet?

Do you use it to market for new students? Or to keep in contact with your current students? I'd love to hear all about it in the comments.