TTTV043: Building Impact and Income with David Cutler

[powerpress] If you've been following the blog or podcast for any time at all, I'm sure you've heard of today's guest. David Cutler wrote the indispensable book 'The Savvy Music Teacher', that I recommend to any music teacher who's looking to up their game. As David says, the world is changing. If you want to stand out in the performance world you need to do something other than play a note perfect performance exactly as the composer intended. Similarly, if you want to stand out in the teaching world you need to teach differently too. David Cutler not only advocates for teaching creatively, but he looks at the business side of teaching creatively too. The most successful teachers financially are often also the ones making the biggest mark. Building impact and building income are usually linked. If you've ever wanted to have a greater impact or make more money, you're not going to want to miss this episode.

Transcript

If you'd like to download a PDF transcript of this episode, please click below. [thrive_leads id='134763']

In this episode, you’ll learn:

• Why you should think about your impact to income ratio
• The surprising side effect of creative teaching on teacher income
• Why we need to shift some of our focus from authentic to innovative performances
• How a mindset change can lead to greater success
• How to differentiate your studio so you can charge more than the competition
• What you can do to reach more people and make more money in less time
• How to succeed in this new technology driven world
• Why you should hold yourself accountable with specific, measurable goals

This Month's Sponsors:

Yes, this month I'm sponsoring my own podcast! TopMusicPro (formerly The Inner Circle) is my private community of the best piano teachers from all across the globe who are committed to creative teaching, progressive piano pedagogy and creating the best learning opportunities for their students. As a member of TopMusicPro, you get access to all of my resources including my top-rated PianoFlix 8-part video course all about teaching pop music, videos of me teaching my students, tech-training videos to help you see how to use apps in your teaching, recordings of all my live workshops and keynote speeches and much more. You'll get to hang out with me and all the other members on our Monthly Member Masterminds and you get free access to all my downloads, PDFs, lesson plans and resources. You may also like to accept one of our regular member challenges designed to get you trying new things, pushing your comfort zone and improving your teaching. Connect with expert teachers from all over the world including the likes of Bradley Sowash, Hugh Sung, Paul Myatt, Leila Viss, Daniel McFarlane, Nick Ambrosino and many more. Access exclusive member bonuses including discounts on courses and sheet music that are simply not available anywhere else. Best of all, you're membership gives you access to our members' forum where you can ask any questions you want, share ideas, upload resources and generally hang-out with the most dedicated, creative, fun and friendly teachers from all over the world. Keen to try it out? Click the button below to learn more. [thrive_link color='blue' link='https://members.topmusic.co/join/pro/' target='_blank' size='medium' align='aligncenter']Don't miss out - join today[/thrive_link] Forte School of Music has been a success story in Australia and around 4,000 students with music schools in all major capital cities and in New Zealand and the UK. Many of you will know Gillian & Paul from Episode 33. Paul Myatt is one of my Expert Teachers in TopMusicPro. Gillian and Paul are looking for entrepreneurial music teachers who are interested in building successful businesses in Australia and other countries along with the opportunity to be the master franchisor for a territory. Forte schools can build to the size you’re able to manage, some schools are small with just a couple of hundred students while other have nearly 1,000 students and a million dollar turnover. Having been in business for 22 years the keys to success are simple, quality courses with a pedagogically sound curriculum, business system, current marketing strategies and a positive attitude for success. Some of the backgrounds of the school owners are: AMEB Examiners, Piano Teachers, Opera Singers and Guitarists. Check out the website to meet the other Forte Business Partners to download a Forte Prospectus.

Items mentioned in this podcast:

• The Savvy Music Teacher
• The Savvy Musician
• The Savvy Musician in Action

Thank you for Tuning In!

There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine. Being a full-time teacher myself, I know how busy teachers are and how much time, effort and passion we put into our students. Sometimes, the last thing we want to do in our time off is listen to more piano teaching stuff! So, well done for using this time for self-improvement. Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run. Just make sure you try out some of the ideas before they get lost in the business of your next lessons. If you enjoyed today’s show, please share it by using the social media buttons on the left of the page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes. Reviews are extremely helpful when it comes to show’s ranking and you can bet that I read every single one of them personally. Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

Are you happy with the impact you're having?

Are you interested in building impact? Or are you happy with your influence, but looking to build your income? Did any of David's ideas strike a chord with you or inspire you to try something new in your business?