Season 3: Episode 4 - Are we loving the Sea to Sky to death?

Kirby Brown,  Sea to Sky Gondola General Manager, speaks with Mayor Jack Crompton on the Don't Love It to Death campaign. 

Brown speaks about educating visitors who are experiencing nature for the first time and Sea to Sky locals together. How do we balance the desire to travel to beautiful places and embrace tourism while managing experiences to navigate responsibly and respectfully?