Ep. 163: A Conversation with William Massena

On the podcast today, Zach Weiss and Blake Buettner are joined by watch industry veteran William Massena. William is the proprietor of Massena LAB, a studio that has partnered with some of the most interesting independent brands since its founding only two years ago, and they just released their first solo project, the Uni-Racer, an homage to a classic Universal Geneve chronograph. This is a really fun conversation that focuses on the making of the Uni-Racer, from its initial conception to production, and also turns to the very idea of homage watches, vintage reissues, the state of the watch world today, and where it’s heading in the future.

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Show Notes

• Zach’s wrist check: Omega Speedmaster 3594
• William’s wrist check: Apple Watch Series 4
• Blake’s wrist check: Massena Labs Uni-Racer
• Massena LAB
• The Massena LAB Uni-Racer
• “The Curious Case of the Gevril Tribeca”
• The Nivada Grenchen Chronomaster Aviator Sea Diver