Episode 32: Knowing Your Customer – Interview with Raymond Weil CEO Elie Bernheim

Swiss watchmaking is largely the domain of large conglomerates. Independents, while not necessarily scarce, are certainly the minority, and those that do exist largely play in the arena of haute horlogerie. Founded 40 years ago, Raymond Weil is a relative newcomer to the world of Swiss horology, but in that time it’s maintained its independence by staying a family-owned company. Today, we’re speaking to Elie Bernheim, who became the third-generation CEO of Raymond Weil in 2014, taking over from his father, Olivier Bernheim. We discuss the brand’s history, the RW1212 caliber and the brand's partnership with Sellita, and why it’s absolutely critical to know your customer.

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For the full Episode 32 show notes, check www.wornandwound.com after 10 am EDT, October 4, 2017. 

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