The Worn & Wound Podcast Ep. 198: Jerome Burgert of Serica Watches

This week on the podcast, we’re happy to be joined by Jerome Burgert, one of the founders of a brand we’ve become big fans of at Worn & Wound, Serica Watches. Serica appeared on the watch scene in 2019 with the W.W.W. watch, a tribute to classic military watches like the original “Dirty Dozen” series. They followed that up a year later with the 4512, and have just launched their first dive watch, the 5303 (reviewed recently right here by Zach Weiss). Serica is remarkable for developing a crystal clear design language in a very short period of time, and this conversation reveals how carefully considered all the small details in these watches really are. Jerome takes us through the ins and outs of launching his brand, where he hopes to see Serica go in the future, and the concept behind 5303. We also talk with him about how he transitioned from being in the watch media to making his own watches, and how that informs his perspective as a brand owner. 

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Show Notes

• Jerome’s wrist check: Serica 5303
• Zach K’s wrist check: Anordain Model 1 Precious Metal Series
• Zach W’s wrist check: Seiko SPB149
• Blake’s wrist check: Ming x Massena LAB 17.09
• Hands On Review: The Serica 4512
• Introducing The Serica S617 ref. 5303 Dive Watch
• Worn & Wound Podcast Ep. 196 Grail Watches