The Psychology of Virality: Zero100’s Cheat Codes for Tech Adoption

What if, instead of pushing change onto people, we could design it to spread itself? The Zero100 team breaks down how to use the psychological hacks that fuel memes and movements to spread new ideas within supply chain organizations. Featuring: VP Research Lauren Acoba, Principal Analyst Caroline Chumakov, and VP Research Analytics Cody Stack.

• Tariffs, agentic AI, and deeper disruption ahead (3:17)
• The reason change needs to spread faster? Creative destruction (5:51)
• Why the old playbook for change no longer works (8:07)
• What viral change looks like in a work setting (11:01)
• How Unilever avoids the dilution effect (13:19)
• The secret to getting your idea to spread (16:34)
• How to lay the foundation for social proof (19:49)
• Tips for embracing a new way of thinking (24:47)