Mattel Electronics?

TCW Podcast Episode 025 - Mattel Electronics?
We go into the mysteries of Mattel's venture into the videogame industry.  We cover its inception and development into a very advanced system that was hampered by lack of big arcade titles.  Ultimately failing and nearly taking Mattel with it in the great video game crash the that worked  there people went on to spread their influenced throughout the video game industry. 
Gendered Marketing: https://www.youtube.com/watch?v=3JDmb_f3E2c
Matel LED Auto Race: https://www.youtube.com/watch?v=zIc3AFRlewY
Matel LED Football: https://www.youtube.com/watch?v=D20xjUdNpkc
Coleco's Head to Head Football: https://www.youtube.com/watch?v=lxbekLqCwIc
Coleco Electronic Quarterback: https://www.youtube.com/watch?v=93u6POODKQY
Intellivision Baseball Commercial: https://www.youtube.com/watch?v=cCgG7Y-XqEw
Astrosmash: https://www.youtube.com/watch?v=cokygJeWomQ
How the Betamax lost to VHS: https://www.youtube.com/watch?v=ddYZITaxlTQ
New episodes on the 1st and 15th of every month!
TCW Email: [email protected] 
Twitter: @tcwpodcast
Alex's Blog: http://videogamehistorian.wordpress.com
Intro Music: Josh Woodward - Airplane Mode -  Music - "Airplane Mode" by Josh Woodward. Free download:http://joshwoodward.com/song/AirplaneMode 
Outro Music: RolemMusic - Bacterial Love - http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love 
Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/