The History of the Atari Brand

TCW Podcast Episode 032 - History of the Atari Brand

We go over the history of the Atari brand.  We go from its inception all the way to modern times with the only Atari name being owned by a company in France.  The brand changes many hands throughout the years.  The initial name split occurring under Warner Communications.  The Atari name has a bit of an allure and curse.  Many companies see the value in the properties, but almost every company that buys the properties enters into financial troubles.

The Atari History Timeline by Michael Current: http://mcurrent.name/atarihistory/

Atari Jaguar Infomercial: https://www.youtube.com/watch?v=N-NBFaNSDYs

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Alex's Blog: http://videogamehistorian.wordpress.com

Intro Music: Josh Woodward - Airplane Mode -  Music - "Airplane Mode" by Josh Woodward. Free download:http://joshwoodward.com/song/AirplaneMode 

Outro Music: RolemMusic - Bacterial Love - http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love 

Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/