In Think Like a Game Designer, award-winning designer and Stone Blade Entertainment CEO Justin Gary speaks with world-class game designers and creative experts from various industries. Each episode deconstructs the creative process, offering insights into the art of game design and the broader cultural, technological, and business influences shaping a myriad of creative mediums. Join us for actionable advice and unique perspectives that will enrich your understanding of what it means to be creative in and out of the gaming world.
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The podcast Think Like A Game Designer is created by Justin Gary. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
James Introcaso is an award-winning tabletop game designer and storyteller whose work has helped shape the modern landscape of roleplaying games. As the lead game designer at MCDM Productions, James was integral to developing roleplaying systems that captivate players worldwide. His design credits include co-creating Burn Bright, Roll20’s first original RPG, co-authoring seven official Dungeons & Dragons books, and leading design on Draw Steel, an upcoming RPG that raised over $4.6 million on Backerkit.
James’s journey into games began with a childhood love of D&D, a theater background, and a stint writing and producing for television, including Adult Swim and National Geographic. A former podcaster and blogger, he got his start in RPGs by self-publishing content on the Dungeon Masters Guild and building an audience through thoughtful commentary on 5e design. His freelance hustle and creative drive opened doors with Wizards of the Coast and later landed him a full-time role at MCDM.
In this episode, James shares lessons from his creative path—from making shark-themed heavy metal promos to designing some of the most beloved TTRPG content today. We talk about how to turn passion into a profession, the realities of freelancing in gaming, and what it really means to “get lucky” in the industry. Whether you’re a theater nerd, a math nerd, or someone dreaming of making your own RPG system, James’s story is packed with insights and encouragement for every kind of creator.
About Jesse Alexander
Jesse Alexander is an Emmy award-winning screenwriter and producer with over two decades of experience crafting iconic television series and groundbreaking game content. If you've watched TV over the last 20 years, you've likely seen some of Jesse’s work. His television credits include Alias, Lost, Heroes, Hannibal, Star Trek: Discovery, American Gods, and Citadel.
A pioneer in transmedia storytelling, Jesse has designed award-winning content that extends narratives across multiple platforms. His work in the gaming industry includes contributions to LucasArts, Predator VR, and animated trailers for Blur, as well as narrative design consulting for Valorant and other Riot Games titles.
In this episode, Jesse shares his incredible journey—growing up immersed in film and game culture, hustling as a screenwriter, and navigating the ever-evolving landscape of TV and interactive storytelling. We discuss the impact of AI on the creative process, how he channels ADHD into productivity, and the lessons he’s learned from decades of freelancing across television, film, and games. Jesse’s relentless passion for storytelling, genre innovation, and collaboration shines through, making this an insightful and inspiring conversation for creators of all kinds.
Find more about Jesse Alexander at: https://www.scribblejerk.com/
Ah-ha! Justin’s Takeaways
* As Creators, We Are the Product, Not What We Make: Jesse’s perspective on creativity was a huge lightbulb moment for me—he emphasized that formats change, tastes shift, and technology evolves, but the one constant in a creative career is you. Instead of being overly attached to any one project, Jesse has focused on honing his craft, staying adaptable, and evolving with the industry. This reminded me of how essential it is to keep learning and growing, no matter the medium or platform.
* Ikigai—Finding Purpose in Creative Work: Jesse’s career embodies the Japanese concept of ikigai—that intersection of passion, skill, and purpose. He spoke about staying humble, not taking creative work for granted, and grinding relentlessly to turn his love of storytelling into a career. It reinforced something I’ve long believed: success in any creative field isn’t just about talent—it’s about the work. If you love it, you have to show up every day and put in the effort to make it sustainable.
* Not Fearing Feedback is a Superpower: One of the biggest takeaways from Jesse’s story was how he developed an immunity to criticism early on. He grew up making Super 8 films with his friends, and the brutally honest feedback they gave each other shaped his ability to iterate without ego. This fearlessness allowed him to refine his skills, take risks, and navigate the competitive world of Hollywood and game writing. It made me reflect on how fear of judgment holds so many people back—if you can embrace feedback as a tool for growth, you unlock a creative superpower.
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Show Notes
“People started seeing that they could rely on me to generate content of a certain level of quality within a window of time.” (00:12:16)
Jesse reflects on his early screenwriting hustle, explaining how his relentless output and consistency helped him break into the industry. He emphasizes that success in creative fields isn’t just about raw talent—it’s about showing up, doing the work, and proving you can execute under pressure. This lesson is invaluable for aspiring creatives looking to establish credibility and build momentum.
“The truth is, you just have to decide how badly you want to succeed at the thing—and then turn everything else off.” (00:29:06)
Discussing the impact of ADHD on his creative process, Jesse shares how he managed distractions by eliminating them entirely. He credits his ability to stay hyper-focused on writing by avoiding TV, video games, and unnecessary noise. His disciplined approach serves as a powerful reminder that deep work requires conscious effort to remove obstacles and stay committed to the craft.
“I was the guy willing to talk back to executives and say, ‘You guys don’t get it, man—this show is great.’” (00:44:32)
Jesse recounts his time working on Heroes and how the network initially didn’t understand its appeal. He explains the importance of being an advocate for creative vision, even when facing skepticism or resistance. His willingness to challenge industry norms and fight for bold ideas is a valuable lesson for any creator looking to push boundaries.
“I just want to keep that beginner's brain activated—because we, as creators, are the product.” (01:03:45)
Jesse describes his philosophy of lifelong learning, from experimenting with AI to studying new storytelling formats like screen-life movies. He emphasizes that the entertainment landscape is always evolving, and staying relevant means continually pushing yourself to learn, adapt, and innovate. This takeaway is crucial for creatives who want to remain at the forefront of their industry.
About Ryan Soave
Ryan Soave is a healthcare executive, therapist, coach, and speaker with over 14 years of experience in mental health consulting and counseling. Ryan has dedicated his career to guiding individuals navigating personal and professional challenges. His work spans one-on-one coaching, leadership consulting, and trauma-informed therapy, helping people unlock deeper self-awareness and achieve their best work.
In this episode, Ryan discusses his experiences with therapy and coaching, offering a practical framework for overcoming creative blocks, facing discomfort, and making progress in both work and life. He shares insights on how unconscious patterns shape decision-making, why emotional resilience is key to success, and how becoming more self-aware can transform personal and professional growth. Whether you’re a designer, entrepreneur, or simply someone striving for a more fulfilling life, Ryan’s wisdom provides invaluable tools to help you move forward.
Ah-ha! Justin’s Takeaways
* Embracing Discomfort as a Path to Growth: Ryan shared a game-changing perspective: the ability to sit with discomfort is what separates those who grow from those who stay stuck. We often try to avoid tough emotions, seeking distractions instead of facing what really needs to be addressed. Whether in creativity, business, or personal development, pushing through discomfort is what leads to breakthroughs. This hit home for me—some of my biggest successes, both in game design and entrepreneurship, only happened because I was willing to step into uncertainty rather than run from it.
* The Power of Clear Goals and Intentions: One of the most eye-opening moments in our conversation was Ryan’s emphasis on setting specific, actionable goals. He pointed out that broad ambitions like “I want to be happy” or “I want to be successful” are too vague to be useful. Just like in game design, where clear objectives improve player experience, defining concrete aims in life helps eliminate frustration and keeps you on track. The clearer the target, the more likely you are to hit it.
* Your Past Does Not Define Your Future: Ryan reframed trauma in a way that stuck with me—not just as major life events but as unconscious habits and strategies we develop that may no longer serve us. How often do we cling to outdated mindsets simply because they once worked? Whether in creativity, leadership, or personal relationships, we all have automatic responses shaped by our past. The key is recognizing when those responses are holding us back and having the courage to rewrite the script.
Show Notes
“We're helping people be able to lean into discomfort.” (00:07:01)
Ryan explains that therapy isn’t about making people feel good all the time—it’s about teaching them how to handle discomfort in a productive way. Too often, people avoid difficult emotions, which only reinforces their fears and anxieties. By embracing discomfort instead of running from it, we create the opportunity for growth. This lesson applies directly to game design, where pushing through creative blocks, iterating on ideas, and facing criticism during playtests (and after the game’s release) are all inevitable parts of the process.
“You’re not lazy. You just think you’re the ultimate authority of how your time should be spent.” (00:28:15)
Ryan shares a bit of wisdom from a mentor who changed his view on productivity: procrastination isn’t laziness—it’s allowing emotions to dictate actions instead of committing to long-term goals. In game design, discipline and clear objectives are essential for overcoming creative blocks and finishing projects. The magic trick? Set deadlines. Small, achievable deadlines keep you focused, help to build momentum, and push you forward.
“In the moments of the biggest discomfort, I'm not going to remember why I'm doing it. I'm just going to want to walk away.” (00:46:32)
Ryan describes the importance of keeping your core purpose front and center. People often lose momentum in business, relationships, or creative pursuits by focusing on immediate struggles instead of the bigger picture. Having clear, daily reminders of your “why” helps push through challenges and stay on track. A microcosm of this in game design is the core mechanic—staying focused on it ensures a cohesive experience and guides every design decision.
In my episode with Steven Pressfield, we explore similar strategies for managing this discomfort, which he calls Resistance. Check it out here:
“You’re not seeing the world as it is—you’re seeing it through the lens of your history.” (01:02:48)
Ryan explains how past experiences can unconsciously shape how we interpret new situations. To Ryan, the key to growth is recognizing when old patterns influence our current decisions and then learning to step outside of them. Self-awareness is the first step to real change in leadership, relationships, or personal development.
About Matt Forbeck
Matt Forbeck is an award-winning and New York Times-bestselling author and game designer with a career spanning over three decades. With more than 35 novels and countless games to his name, Matt’s projects have garnered critical acclaim, winning a Peabody Award, a Scribe Award, and numerous ENNIE and Origins Awards. He is also the president of the Diana Jones Award Foundation, which celebrates excellence in gaming. His work spans iconic brands like Marvel, Warhammer 40,000, Dungeons & Dragons, Minecraft, and Halo, as well as original creations such as Shotguns & Sorcery.
In this episode, Matt dives into his extraordinary journey, from freelancing fresh out of college to creating acclaimed projects like the Marvel Multiverse Role-Playing Game and Hard West 2. He shares lessons learned as a game designer, writer, and mentor, offering invaluable advice on building a sustainable creative career. Whether you're an aspiring creator or an industry veteran, Matt’s inspiring blend of passion, humility, and expertise is sure to resonate. Fun fact: he’s also the proud father of five, including a set of quadruplets—a feat that may rival even his most ambitious creative endeavors!
Alliestrasza joins us on today’s episode, bringing her extensive experience as a prominent streamer and influencer in the trading card game space. Best known for her long-running success as a Hearthstone content creator, Allie carved out a career in streaming that spanned nearly a decade. Recently, she has expanded her focus to game development, launching the Discord-based RPG Play Alchemy, and is also actively involved in promoting Web3 games like Parallel.
In this episode, Allie shares her journey from discovering card games during her final semester of college to becoming one of the most recognizable faces in the TCG streaming world. We discuss what it takes for an influencer grow a community, the discipline required to succeed as a full-time content creator, and the lessons she’s learned in handling criticism as a public figure. Allie’s take on both traditional and Web3 gaming shows how passion, hard work, and adaptability can really pay off. Whether you're interested in streaming, game design, or building communities around shared interests, Allie’s experiences lessons that can be applied to anyone navigating a creative industry.
Ah-ha! Justin’s Takeaways
* Keys to Community Growth: One of the biggest insights from Allie’s experience is how personal involvement fuels community growth. Whether it was through creating fun community events or simply building relationships with fans, she demonstrated the power of caring about your community. This reinforced something I’ve seen time and time again—when developers or creators become part of the experience as personalities, it transforms the relationship with the audience.
* How to Deal with Criticism: Allie’s journey to becoming a streamer wasn’t without obstacles, but what stood out was how she handled feedback—both the good and the bad. When you have a defensive response to criticism, it’s often a sign of insecurity. Allie’s ability to reflect and grow through early struggles mirrors a lesson I’ve written about before. (Check out my article on this here). Criticism, when approached with the right mindset, is one of the most powerful tools for personal and professional growth.
* Work Hard Every Day to Achieve Your Goals: Allie earned success by treating her passion like a full-time job. I loved the story of her PowerPoint presentation to her parents, laying out her streaming career as a structured experiment. From day one, she approached streaming with a full-time mentality, putting in the hours to make her dream a reality. This is a huge takeaway for anyone pursuing creative goals. Treating passion projects with the same discipline as a “traditional” job dramatically improves the odds of success, especially when combined with the previous to Ah-Ha bullets.
Eric Dieulangard joins us on today’s episode, bringing a ton of experience from the gaming and business worlds. He is currently the Chief Marketing Officer at Equinox, where he was pivotal during the launch of Altered. This trading card game became the most successful TCG Kickstarter ever, raising over $6.6 million. His career path includes professional esports, high-level marketing, and game design; Eric understands what it takes to create impactful gaming experiences.
In this episode, Eric shares his journey from competing as a professional Warcraft 3 player—becoming the first French champion in a major esports tournament—to transitioning into business and marketing leadership. Before joining Equinox, he worked at massive companies like IBM and Webedia, where he honed his skills in sales, team management, and brand growth. Eric and I also discuss lessons learned from his diverse career, offering insights on the importance of being persistent, the value of experimentation, and how to align your passions with professional purpose. Whether you’re looking to crowdfund your dream game, build a career in gaming, or find your path in a creative industry, Eric’s story is filled with awesome, actionable advice.
About Travis George
Travis George joins us on today’s episode, bringing over two decades of experience in the video game industry. Travis has held leadership roles at renowned companies like Activision and Riot Games, where he served as the product lead for League of Legends, helping to grow the game into a global phenomenon with over 117 million monthly players. He later co-founded Vela Games, where he continues to innovate as CEO, focusing on designing new player experiences in the cooperative gaming space.
In this episode, Travis shares his journey from launching his first IT services company as a teenager to pursuing a formal education in game design and eventually playing a pivotal role in building one of the most successful live-service games in history. He offers critical insights into team building, the challenges of scaling a studio, and how to align your company around vision and priorities. Travis also discusses the lessons he learned from his successes and failures, including evaluating personal and professional growth, managing creative burnout, and pivoting when necessary. Whether you’re a novice designer or a seasoned creator, Travis’s experiences and philosophies provide a treasure trove of wisdom for navigating game development. Enjoy!
Alexander Seropian joins us on today’s episode, bringing his vast expertise from decades in the video game industry. Alex is the founder of several influential game companies, including Bungie, Wideload Games, Industrial Toys, and Glenslinger Studios. He has also held leadership roles at Disney and Microsoft, overseeing teams of more than 100 people. Among his many accomplishments, Alex is best known for co-creating the iconic game Halo and for being a driving force in game design and industry innovation. In addition to his executive work, Alex has served as an advisor and investor in numerous startups.
In this episode, Alex shares his journey, from his early days growing up in the 80s and programming on an original Mac, to founding Bungie and navigating the challenges of building and leading teams. He dives into what it takes to manage through failure, the lessons learned from his entrepreneurial ventures, and his thoughts on the future of gaming, including the roles of VR, AI, and Web3. Alex’s insights into game development, team building, and navigating the ever-evolving game industry provide invaluable wisdom for creators at every stage of their careers. Enjoy!
Richard Bartle and Nigel Roberts join us on today’s episode, bringing decades of experience in gaming, technology, and community building. Richard is one of the co-creators of MUD (Multi-User Dungeon), the precursor to today’s MMORPGs, and developed the famous Bartle Taxonomy, which categorizes player types. He’s also a renowned author and academic, with works like How to Be a God exploring virtual worlds.
Nigel Roberts, one of Richard’s long-time collaborators, was involved in the development of MUD and has had a significant role in shaping the modern internet. He is a member of the ICANN Board of Directors and one of the founders of the .gg domain. Nigel also made history as the first person to win a lawsuit in the UK for unsolicited spam email. His legal and technical insights have been instrumental in building communities both online and in the gaming world.
In this episode, Richard and Nigel share their journey from developing the earliest multiplayer games to navigating the challenges of decentralized systems, community regulation, and virtual economies. They also discuss the power of “what if” in game design, the hero’s journey, and how both players and designers can express freedom and identity through games. Enjoy!
About Alex Yeager
Alex Yeager joins us on today’s episode to bring his wealth of knowledge and experience from over 20 years in the board game industry. Alex is the Chief Operating Officer at Amigo Games, overseeing the company’s North American operations. Before his time at Amigo, Alex held various leadership roles at renowned companies like Mayfair Games, where he served as Vice President of Acquisition and Development, and Steve Jackson Games, where he contributed significantly to their demo programs. He also has a rich background as an event coordinator and demo leader, helping bring many games to wider audiences.
In this episode, Alex shares his journey, from falling in love with tabletop games like Cosmic Encounter and Illuminati to his deep involvement in demoing for Steve Jackson Games and CheapAss Games. He walks us through his innovative 2-2-2 demo method, explains what makes a game pitch successful, and dives into the marketing strategies that can revive evergreen titles like Bonanza. Alex’s insights into game development, pitching, and the mechanics behind building successful games provide a goldmine of advice for designers and developers alike. Enjoy!
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About Scott Morris
Scott Morris joins us on today’s episode to share insights into the world of game design and business development. Scott is the Chief Sales and Marketing Officer at Lucky Duck Games, where he has played a key role in the company's growth, including the recent acquisition by Goliath Games. Before his time at Lucky Duck, Scott held leadership positions at GTS Distribution and Passport Game Studios. He's also the designer of Firefly: Shiny Dice, a dice game based on the beloved Firefly universe, published by Upper Deck Entertainment.
In this episode, Scott walks us through his journey, from running the successful review site Crits Happen to transitioning into full-time roles within the board game industry. He shares valuable lessons on branding, including how to effectively pitch a game and the complexities of acquisitions in the gaming world. Scott’s deep dive into the business side of game design, along with his tips for navigating contracts and branding, provides essential advice for designers at all stages of their careers. Enjoy!
In this special live episode recorded at Gen Con 2024, I share key lessons from my 20 years in the game industry, including insights from working with industry legends like Richard Garfield and designing major games like Ascension, Shards of Infinity, Bakugan, and SolForge Fusion. Here are some key takeaways:
* Emotional Impact: Pay close attention to how games make players feel. Player experience is the most important metric for a game.
* Set Deadlines: Setting deadlines and doing your best to hit them will change your life—deadlines are magic.
* Core Design Loop: Focus on regular iteration and refining ideas.
* Community: Building solid relationships with other creators is essential for growth. Always ask what value you can add, and you’ll be headed in the right direction.
If these ideas resonate with you, join my Think Like A Game Designer Mastery Course to receive hands-on guidance and turn your game ideas into reality. You'll have the opportunity to pitch your game to real publishers, work with a creative community, and receive expert feedback as you bring your designs to life. Sign up now!
Ethan Mollick joins us today to share his insights into the rapidly evolving world of artificial intelligence. Ethan is an associate professor at the Wharton School of the University of Pennsylvania, specializing in innovation and entrepreneurship. He also co-directs the Generative AI Lab at Wharton, which focuses on developing prototypes and conducting research to explore how AI can help humans thrive while reducing risks. His body of work includes the book Co-Intelligence, a New York Times bestseller that delves into AI's current state and future, as well as numerous published papers in top academic journals.
In this episode, Ethan takes us through his journey from working at MIT's Media Lab with AI pioneer Marvin Minsky to becoming a leading voice on the impact of AI on work and education. He shares practical advice on how creatives, including game designers, can wield AI to enhance their work while navigating its ethical complexities. Ethan and I reflect on co-designing the Breakthrough Game, which has been used by organizations like Google and Twitter to boost innovation and creativity. There’s a lot to learn from this episode, so get those notebooks out—Enjoy!
In this episode of "Think Like a Game Designer," I take a different approach by presenting a solo discussion without any guests. Here, I focus on a concept I introduced in a previous episode with Stephan Brissaud: the CORE Attributes. These attributes became very popular among listeners, so much so, that I thought it worth expanding upon in a new episode.
I'll be elaborating on these core attributes, which I believe are essential for success: Curiosity, Obsession, Resilience, and Empathy. My goal is to provide a deeper understanding of these attributes in your life, offering insights and practical advice.
CORE Attribute References:
Summary of CORE Attributes:
* Curiosity: The spark that drives learning and exploration. Stay curious and keep exploring.
* Obsession: The focus and dedication needed to dive deep into a subject. Find something you're passionate about and dive in, blocking out all distractions.
* Resilience: The ability to overcome challenges and use setbacks to fuel growth. Learn from your failures and keep pushing forward.
* Empathy: This point is about understanding others and adding value to people’s lives. Our creative work has to serve others to be truly meaningful and we need to enroll others into our projects by understanding and speaking to their needs.
These attributes have been crucial in both my personal and professional life. In this episode, I share personal anecdotes and practical exercises to help you cultivate these traits.
I’d love to hear your feedback and engage with you through my Substack and Twitter. I'm incredibly grateful for this community and the opportunity to share these insights with you.
Game Links:
About Jonathan Tweet
Jonathan Tweet joins us today to share his 25-year journey through the gaming industry. His impressive portfolio includes titles such as Ars Magica, Over the Edge, Everway, and Dungeons & Dragons 3rd Edition. In addition to his work in game design, Jonathan is also a successful children's book author. His book Grandmother Fish is the first designed to teach evolution to preschoolers, blending his game design expertise with educational storytelling. In this episode, Jonathan takes us through his beginnings, from self-publishing Ars Magica in 1987 to freelancing for games like RuneQuest and Call of Cthulhu. He provides insights into the development of Dungeons & Dragons 3rd Edition, explaining the open gaming license and its impact on the RPG industry. Jonathan also shares a personal story about a live event game he designed that significantly influenced my life. I can’t wait for you to dig into this episode—Enjoy!
Jeff Engelstein joins us today to share his expansive journey in the gaming world. An award-winning tabletop game designer, Jeff has crafted acclaimed titles such as Space Cadets, The Fog of War, Pit Crew, and Super Skill Pinball. Beyond game design, Jeff is an adjunct professor at the NYU Game Center, where he imparts his deep knowledge of game mechanics and theory. He has contributed extensively to the Dice Tower podcast series on the math, science, and psychology of games and has hosted the Ludology podcast, diving into the intricacies of game design. With a degree in physics and electrical engineering from MIT and leadership roles at companies like Mars International, Mind Bullet Games, and Navar Engelstein Associates, Jeff brings a unique blend of analytical rigor and creative insight to his work. In this episode, Jeff discusses his origin story, the impact of psychology on gameplay, and the evolving tools and techniques that shape game design today. Tune in to uncover the depth of Jeff Engelstein’s expertise and his contributions to the games industry.
About Stephan Brissaud
Stephan Brissaud joins us today to explore his extensive career in navigating the gaming industry. With his roots beginning at Nintendo, Stephan has tackled roles from COO of Iello to President of the Game Manufacturers Association and Senior Director of Games at Funko. He’s not just a veteran; he’s a strategist and consultant who has mastered the art of bringing games from concept to consumer hands, navigating marketing strategies, distribution channels, and retail complexities. In today's episode, Stephan discusses how game design intertwines with marketing and expansion, sharing insights that creatives can't afford to ignore. Tune in to discover the depth of Stephan Brissaud’s impact on the games industry and the lessons from his journey that could redefine your approach to game design and creativity.
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About Eric Price
Eric Price, a veteran in the tabletop gaming industry, joins us to discuss his extensive journey from localizing Japanese games to spearheading innovative projects. As the president of Japanime Games and GAMMA, the Game Manufacturers Association, Eric transforms how games are experienced globally. Under his leadership, both organizations have flourished, fostering strong relationships with publishers, retailers, manufacturers, and designers. In our discussion, Eric unveils his latest venture, Oshie Push, a trading card game featuring VTuber characters, set to launch simultaneously with this podcast episode podcast. Tune in to gain insights from a visionary who is reshaping the landscape of tabletop gaming.
Neeraj Kashyap, a pioneer in the blockchain gaming sector, joins us to share his journey from academia to the forefront of Web3 game development. As the founder and CEO of Moonstream.to, Neeraj leverages his Master of Science in Applied Mathematics and a PhD in Number Theory from Indiana University to design games for the blockchain. His company has not only launched over five games exclusively on the blockchain but has also guided many others in making their mark within the Web3 gaming landscape. In our conversation, Neeraj will offer insights into the challenges and potential of blockchain in gaming, discussing how it can create more immersive and ownership-driven experiences. Tune in to explore the cutting-edge intersection of game design and blockchain technology with one of its most innovative thinkers.
About Ben Robbins
Ben Robbins joins us to share his experiences creating acclaimed RPGs like Microscope and In This World. Known for his innovative approach to role-playing, Ben's work on Microscope has revolutionized how players build and explore vast timelines without a game master. In this episode, we discuss the creative processes behind his designs and his philosophy of making games that deepen connections among players to the use of Artificial Intelligence in games and creativity. Grab a notebook, because you won’t want to miss the lessons Ben has to share. Tune in to discover how Ben Robbins has been redefining the landscape of RPGs since 2005, inspiring gamers to see the people across the table in a new light.
Jason Morningstar, a trailblazer in role-playing game design, chats with us about his journey from passionate gamer to the mastermind behind innovative and award-winning RPGs like Fiasco, Night Witches, and Desperation. His work on Fiasco (among the 40+ games he’s designed) is a testament to his ability to craft games that offer unique emotional experiences. Join us for an intriguing discussion about pushing the boundaries of RPGs, the interplay between game design and culture, and the art of making games that matter. Tune-in to get into the mind of a game designer who's been changing the rules of the game since the day he started.
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About Jane Chung Hoffacker
Jane Chung Hoffacker, an Emmy Award-winning producer for the acclaimed "Arcane" series based on League of Legends, is an incredibly accomplished jack-of-all-trades. She graduated from the Wharton School of Business with a degree in economics and then went on to get another degree in Game Design. She’s worked on everything from indy games to huge IPs like League of Legends and Guitar Hero. As CEO and Co-Founder of Incredible Dream Studios, she has channeled her passion into creating a game studio dedicated to bringing together communities through shared adventures. She’s an inspiration to me and I’ve waited a long time to have this conversation!
In this episode of "Think Like A Game Designer," we discuss the art of developing intellectual properties, thinking like you’re in a writer's room, founding an animation studio, and exploring the concepts of "Red Ocean" and "Blue Ocean" strategies. Get ready for an episode brimming with insights—you’re about to fill your notebook from the first page to the last!
C. Thi Nguyen is an Associate Professor of Philosophy at the University of Utah and the author of the incredible book "Games: Agency as Art." In this episode, Thi delves into his theory of games as an art form that revolves around agency. His website, Objectionable.net, showcases an extensive collection of published papers on games, the philosophy of technology, and other intriguing topics. My conversation with Thi digs into the essence of games—exploring their power, addictiveness, and how game concepts can be applied to enhance your daily life. Don't miss this episode for a thought-provoking journey into the philosophy of games with Thi Nguyen.
Visit http://justingarydesign.com/ for show notes, game design lessons, and more!
Maxine “MJ” Newman joins me to chat about her leap from lawyering to senior game designer at Fantasy Flight Games. As a game designer at Fantasy Flight, MJ serves as the co-lead designer for the popular Arkham Horror card game and is also a developer on the Lord of the Rings card game. We discuss everything from her dad sparking her game design love to the Arkham Horror card game and its teamwork-boosting twists. Outside of her work, MJ is also a self-published novelist and contributing writer to publications like Dragon magazine. MJ discusses the creative differences between her career as a game designer and her work as an author, comparing the solitude of book writing to the team effort of game creation. If you're into stories of passion projects turning into careers, storytelling within card games, and how game jams can spark creativity, you'll love this talk. Tune in to hear how she's making her mark in the gaming world and beyond. Enjoy!
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This episode is stand-alone, but if you’d like to hear more about the Mega Crit team behind Slay the Spire, check out last week’s episode!
Anthony Giovannetti, the co-creator of "Slay the Spire" and a pioneer in digital deck-building games, joins us for a discussion following our episode with his design partner, Casey Yano. He delves into their early days of game development, emphasizing the importance of completing and learning from projects, regardless of the outcome. Anthony also reflects on balancing work and life during the intense launch of Slay the Spire and discusses the positive impact of embracing fan-made mods like Downfall, which significantly boosted the game's popularity and sales. I highly recommend listening to Anthony’s episode along with Casey’s to glean every bit of wisdom from this incredible design team. Having Anthony on the Think Like A Game Designer Podcast was an absolute blast—enjoy!
Casey Yano is a true innovator in the gaming world, known for his unique blend of creativity and technical skill. As a co-founder of MegaCrit Games and one of the brains behind the hit game "Slay the Spire," Casey's approach to game design is about embracing the grind and paying attention to the little things that make the biggest differences. In this episode, we discuss his early days with game testing and the massive success of "Slay the Spire." It’s a fantastic conversation with someone who's not just shaping games but also shaping the way we think about game design.
Steven Pressfield stands as a titan in the literary world, a master of historical fiction with profound insights into the creative process. He's renowned for works like "The Gates of Fire," which earned him accolades, including Spartan citizenship. His book, "The War of Art," introduces the concept of resistance, offering strategies for artists to overcome this ruthless creative demon. We discuss his days grappling with self-doubt and his triumphs as a legendary author. His stories are not just tales of the past, but lessons in perseverance and the relentless pursuit of creativity. Hosting Steven on the Think Like A Game Designer Podcast holds special significance for me. His books and stories about confronting creative resistance mirror the difficulties I’ve faced in each of my creative endeavors. It's an honor to share this episode with our listeners.
Tim Hutchings is a unique voice in the world of game design, known for his innovative approach that blends his rich background in fine arts with interactive storytelling. Hutchings' journey from the world of high art to game design is marked by his acclaimed creation, 'Thousand Year Old Vampire,' a solo-RPG game that exemplifies his talent for crafting deeply emotional and immersive experiences. As a professor of game design, Hutchings imparts both practical and theoretical wisdom, guiding his students through the exploration of games in innovative and thought-provoking ways. It was a joy to have him on the show to discuss the art and philosophy of game design.
Michael Borys stands out in the game design landscape for his exceptional blend of interactive design expertise and storytelling prowess. He has worked on some of the world's biggest brands, including Disney, Warner Brothers, Microsoft, Activision, Paramount, and Sony. As Vice President of Interaction Design at 42 Entertainment, he led the creation of groundbreaking experiences, earning consecutive Cannes Lions Grand Prix Awards for his innovative Alternate Reality Games. These games, which spanned franchises like Batman and Call of Duty, engaged millions globally. Michael's work covers various mediums, from theme park attractions to cutting-edge augmented reality and location-based entertainment projects. Beyond his design career, Michael is a magician member of The Magic Castle in Hollywood. He is celebrated for his immersive show “The 49 Boxes,” which has captivated audiences across the United States. Borys' dedication to authenticity, magic, and history, combined with his love for storytelling, imbues his creations with a truly unbelievable level of immersion. His newest experience is a tabletop game called The Arkham Asylum Files for the company Infinite Rabbit Holes. Having him share his insights and experiences on the Think Like A Game Designer Podcast was a privilege.
Morgan Page, the renowned DJ and music producer, has etched his mark in the world of electronic music with hits like "The Longest Road" and "In the Air." His influence transcends pulsating beats and catchy melodies, extending into the realm of songwriting, sound design, and even the science of creativity.
In this episode, we unravel the layers of Morgan's creative endeavors, delving into his artistic pursuits and insights into harnessing one's creative juices. Whether you're a budding game designer, musician, or someone seeking to inject creativity into your daily life, this conversation promises a treasure trove of knowledge. Tune in and Enjoy!
About Mark Otero
In this episode, join us for an insightful discussion with Mark Otero, a true innovator in the gaming sphere. Starting with his humble beginnings founding KlickNation, an entity that caught Electronic Arts' attention, Mark's journey is one of risk, innovation, and striking success in game design. His unique perspective on community engagement, in-game economics, and narrative-driven experiences has reshaped how we think about interactive environments. Dive into a conversation exploring the challenges and triumphs that have defined his career, and glean invaluable wisdom from one of the industry's pioneering minds.
Join us in this episode as we chat with the legendary Reiner Knizia, the mastermind behind over 700 games. With a Ph.D. in mathematics, Reiner transitioned from banking to establish one of the most recognized and enjoyed brands in the gaming world. From his early titles like Gold Digger and Desperados, his influence spans collaborations with global licenses such as The Lord of the Rings, LEGO, and Star Wars. With over 13 million sales worldwide, standout titles include his acclaimed auction and tile-laying trilogies. It was an absolute pleasure to explore his game design philosophy!
Stefan’s journey in game design has been nothing short of exceptional. Hailing from Supercell, the creative force behind hits like Hay Day and Clash of Clans, Stefan’s career has defied genre boundaries. As a Game Designer on the Clash Royale team at Supercell, Stefan immerses himself in every facet of game design. His primary focus revolves around gameplay balancing, crafting the intricate game economy, and shaping the game’s systems to perfection. With a passion for creating unforgettable gaming experiences, Stefan Engblom brings his unique insights and expertise to the table. Join us for an awesome discussion with Stefan Engblom on this episode of Think Like A Game Designer.
Soren Johnson is a legend in the gaming industry. He was one of the designers on Civilization III and the lead designer for Civilization IV at Firaxis Games. He co-founded his own company called Mohawk Games. As the studio’s founder and lead designer, he aimed to create strategy games emphasizing player agency, complexity, and meaningful decision-making. We discuss 4x game design, player interaction, and how modding affects the digital gaming world. The two of us had so much fun discussing games that the episode needed to be broken into two parts. So, enjoy part one of Think Like A Game Designer with Soren Johnson.
Soren Johnson is a legend in the gaming industry. He was one of the designers on Civilization III and the lead designer for Civilization IV at Firaxis Games. He co-founded his own company called Mohawk Games. As the studio’s founder and lead designer, he aimed to create strategy games emphasizing player agency, complexity, and meaningful decision-making. We discuss 4x game design, player interaction, and how modding affects the digital gaming world. The two of us had so much fun discussing games that the episode needed to be broken into two parts. So, enjoy part one of Think Like A Game Designer with Soren Johnson.
Jon Barry is the founder of Forged Gaming, a renowned game accessories company. Jon has dedicated himself to creating a plethora of products that enhance the gaming experience, such as dice and game master screens. His pursuit of excellence and deep passion for gaming have driven him to push the boundaries of the industry, establishing Forged Games as a leader in the gaming accessory market. For those eager to learn about game accessory creation, this episode offers a wealth of invaluable lessons and insights.
As a member of the Stone Blade team, I’ve had the pleasure of working alongside Gary Arant since the company’s earliest days. Gary has played a crucial role in every game we’ve ever made, including Ascension, Ascension Tactics, Shards of Infinity, and SolForge Fusion. I was honored to speak with Gary on an episode of Think Like A Game Designer. I couldn’t be more grateful to have such a talented and dedicated colleague in the field. Gary’s contributions have been instrumental in shaping the games we create at Stone Blade, and I can’t wait to see what we’ll accomplish together in the future.
Jamey Stegmaier is the CEO of Stonemaier Games and the creator of games such as Scythe and Viticulture. He is a prolific content creator and thought leader in the Kickstarter and game design space, who’s spent years making videos and writing articles on nearly every aspect of running a game company. To be fair, Jamey probably interviews me just as much as I interview him, and we end up discussing everything from creating games to content generation to crowdfunding—so much knowledge is packed into this episode that it would be hard to list it all here! Enjoy!
Matt is easily the most punk rock game designer I’ve ever interviewed, and it’s no wonder because their professional life is rooted in collectivism, art, nerdery, social justice, and DIY punk rock. He is the Creative Director of Forever Stoked Creative, a studio they founded over a decade ago. Matt also owns Elm City Games, a game shop/library in New Haven, Connecticut. They founded the New Haven Game Makers Guild, organized Fantasticon, and do consulting across the game industry as well as for corporate, NGO, and institutional clients like Netflix and Yale. In this episode, we discuss the world of indy games and have a fantastic time!
Isaac Vega has been designing board games for over a decade. Isaac has sold over 500,000 copies of his games worldwide and is an award-winning designer. He co-founded Rose Gauntlet Entertainment and is the designer of the hit game Dead of Winter. There are so many awesome lessons in this episode. Let’s get started!
Sean K. Reynolds is a prolific writer and game designer who’s worked on hundreds of supplements for various RPGs, including Dungeons & Dragons. Sean and I met years ago when we were both working for Upper Deck, where Sean was an IP developer. From there, he left to develop the Pathfinder RPG at Paizo. He currently works for Monte Cook Games, where he just finished the Kickstarter for the Planebreaker RPG alongside legendary RPG designers Bruce R. Cordell and Monte Cook. Sean is an awesome guest with lots to share!
Ben Brode worked for Blizzard for 15 years, working his way up from a low-level position to become one of the lead designers of the monstrously successful game Hearthstone. He is now the Chief Creative Officer at his own game studio called Second Dinner, which created the digital collectible card game for Marvel called Marvel Snap. This episode was super-fun to record, with some great stories and many great lessons about creating some of the biggest digital card games on the planet!
Alex Watkins is the head of organized play for SolForge Fusion, but before joining our team, he had years of experience running organized play for games like Keyforge and X-Wing. We're super excited to have him on the show today, discussing how organized play systems are developed, the relationship between organized play and game design, and what organized play will look like for SolForge Fusion.
John D. Clair is the designer of Mystic Vale, which was awarded the ORIGINS Award and Gamer’s Choice award in 2017. His other titles include Downfall, Rumble Pie, Custom Heroes, Space Base, and Edge of Darkness. He is a fantastic designer with a lot of wisdom to share. In this episode, we discuss learning from mistakes made in previous designs, handling legal protections for new designs, and making the most of game components to make your games more fun and exciting.
Luke has done a lot of incredible work as a game designer, working on indie games like Miskatonic School for Girls all the way up to massive games like Bakugan. He’s worked for a lot of awesome companies (Games Workshop, AEG, SpinMaster, Wizards of the Coast) in a variety of different positions and knows the industry from top to bottom. In today’s episode, we talk a lot about how the game design mindset applies to not just the game industry but also to business and life—Enjoy!
Phil has a great origin story because it is one that represents what it’s like for most designers to make it in the industry. His most popular game, Sushi Go!, has sold over a million copies and has been translated into 20 languages. Phil specializes in games that are easy to learn, and that can be played by people of all ages. In the Think Like A Game Designer course, I often use Phil’s games like Gizmos and Sushi Go!, as examples of elegant distillations of core principles. There are some amazing lessons in this episode—Enjoy!
Alan Phan and his team recently launched a million-dollar Kickstarter for a trading card game called The Grand Archive. What’s amazing is that he and his friends had never made a trading card game before, so today we’re going to learn a little bit more about Alan and his story. Enjoy!
Richard Bartle is a legend among game designers. He has a Ph.D. in artificial intelligence and is the co-creator of the first virtual world ever to exist, a game called Multi-Use Dungeon or M.U.D. Richard authored the book Designing Virtual Worlds and his most recent book is How to be a god: A Guide for Would Be Deities, in which he examines the history, ethics, structure, and technology of MMOs. His research on player personalities and what’s called the Bartle Test had a significant impact on my designs, which is why I’m so excited to interview him today. This episode is a fascinating one, that focuses on virtual worlds: past, present, and future!
Brotherwise Games, headquartered in Los Angeles, was established in 2012 by the dynamic duo, Chris and Johnny O’Neal. Over the years, the "Brothers Wise" have carved a niche for themselves, emerging as one of the most notable indie success stories in the tabletop gaming arena. In today's episode, we delve into the intricacies of collaborating with family, effective game marketing strategies, the art of partnering with influencers, and insights into what publishers seek in games. This episode promises a wealth of knowledge, and I'm so excited to bring it to you. Dive in and enjoy!
JT Smith started designing games when he was in high school and wanted an easier way to prototype his game. His drive to find a better way to prototype led him to found the company Game Crafter, a company that allows you to print prototypes and even produce your game on a small scale. In addition to Game Crafter, JT has programmed a number of incredible tools for creating card prototypes, migrating your physical games to programs like Tabletop Simulator, and even running entire conventions. Thanks to JT this episode of the Think Like A Game Designer will, no doubt, make your game design life easier.
Richard is the creator of Magic: The Gathering, KeyForge, Netrunner, Vampire: The Eternal Struggle, Battletech(CCG) and a lot more. He is a pioneer in the collectible card game genre and one of the most well-known game designers in the world. In this episode of the show, we discuss his life in game design, the development of Magic: The Gathering and KeyForge, and a variety of topics dealing with the challenges of creating collectible card games. This episode is, without a doubt, one of the most remarkable episodes I’ve recorded for Think Like a Game Designer – grab a notebook and take a listen!
Peter Adkison is not just a cornerstone of the gaming industry; he's the force behind revolutionizing it. As the founder of Wizards of the Coast, he introduced the world to phenomena like Magic: The Gathering and reinvigorated Dungeons & Dragons, shaping modern gaming. Now, as the owner of Gen Con and the creative mind at Chaldea Studios, he's melding gaming with filmmaking. In this episode, we explore Peter's unparalleled journey, insights from founding to selling a company, and his continual passion for innovation.
Elizabeth Hargrave’s games are known for breaking the thematic mold. In her first game, Wingspan, you play as bird enthusiasts out to discover and attract the best birds to your network of wildlife preserves. The game is wildly popular and won the 2019 Kennerspiel des Jahres. In this episode, we discuss designing, playtesting, and pitching these groundbreaking games.
Jason Charles Miller is a multifaceted artist, best known for his accomplished music career and significant voice acting roles. As a musician, Miller has released numerous albums, both as a solo artist and with his band, and has shared stages with prominent names in the music industry. Transitioning to voice acting, he has lent his voice to a variety of characters across video games and animated series, solidifying his place in the entertainment industry. In addition to music and acting, Jason is an avid live streamer, engaging with fans through platforms like Twitch where he shares stories, plays music, and even collaborates on songwriting. With his undeniable passion and wide-ranging talents, Miller continues to leave an indelible mark on every medium he touches. It’s awesome to have him here to tell his amazing stories!
Bruno Faidutti is the legendary creator of Citadel and Knightmare, two games that have inspired me throughout the years along with 40+ additional published games. In addition to game design, Bruno has studied law, economics, and history, and knows an awful lot about unicorns. This episode is full of lessons on design fundamentals, rules creation, and drafting games, in particular. Enjoy!
Rodney Thompson has been designing games professionally for over 15 years. He has worked on some of the industry’s most significant properties, including Star Wars, Dungeons & Dragons, Lords of Waterdeep, Tyrants of the Underdark, and Dark Sun. He’s currently a designer for the Destiny franchise at Bungie and develops his personal projects at Scratchpad Publishing. This episode has a detailed deep dive into building worker placement games and roleplaying games. If you love these games, you’ll love this episode.
John Zinser is the CEO of Alderac Entertainment Group. His game design career started over 30 years ago, with Shadis Magazine and the CCG Legend of the Five Rings. In this episode, he tells one of the most entertaining and educational origin stories on the podcast. He’s a great storyteller and an even better teacher.
Monte Cook is a legend among roleplaying game designers. Monte has worked on hundreds of roleplaying products. He is probably best known for his work on the 3rd Edition of Dungeons & Dragons, Planescape, Ptolus, and Arcana Evolved. In addition, his own games Numenera, the Cypher Systems, and Invisible Sun, have won numerous awards. In this episode, we’ll discuss Monte’s philosophies on developing roleplaying games, the importance of clear rules and good writing, and what it takes to bring new people into strange and wondrous worlds. Enjoy!
Rob Daviau pioneered the legacy game genre, starting with Risk: Legacy. In addition, he’s worked with a variety of beloved titles: Star Wars, Axis & Allies, Pandemic, Betrayal at House on The Hill, just to name a few. In this episode, we go into detail about Legacy Game development and how to successfully work with beloved properties.
Matt and I both started our careers as Magic Pro Players. Since then he’s garnered more experience in digital trading card games than anyone I know. Matt has worked for Wizards of the Coast, Dire Wolf, and Blizzard on games including Magic Online, Hearthstone, and Eternal. Matt is currently working on his own auto-battler game called Story Book Brawl. I’m excited to sit down with one of my oldest friends in the industry and talk about game design.
Michael Gnade is the founder and lead designer at Rock Manor Games. He started his career in games with Indie Game Magazine, writing and reporting about the newest games from independent creators. Inspired by Ascension, Michael developed Brass Empire, which he created on Kickstarter. Michael Gnade put together one of the more comprehensive looks at Kickstarter metrics out there; if you’re interested, you can check that out here. Otherwise, grab your notebook; there’s some awesome advice on this one!
Scott Gaeta has been in the game industry for over 20 years. He’s the founder of Renegade Game Studios. Scott started as a comics and game store owner before shifting into game design, cutting his teeth on popular products such as the Star Wars, Star Trek, and Lord of the Rings CCGs. He’s worked as the Senior Vice President of Decipher and Senior Director at Upper Deck (that’s where we first met!). At Upper Deck, Scott worked on Yu-Gi-Oh!, DC Comics, World of Warcraft, Marvel Comics, Hello Kitty, and more. I was super excited to catch up and learn some lessons from the veteran of the industry.
Isaac Childres is the creator of Gloomhaven and Frosthaven. Gloomhaven is the #1 rated game on BoardGameGeek for three years, and Frosthaven, the highest funded game on Kickstarter. We’ll dig into what motivated Isaac to create these legendary games, and what he’s learned along the way.
Eric Lang is a legendary game designer who has created more games that I’ve personally enjoyed than almost anyone. Just to name a few, Eric designed: The Game of Thrones Card Game, Quarriors, and Blood Rage. He’s launched several highly successful Kickstarters and has a lifetime's worth of wisdom in game design. There are a lot of lessons here. Grab your notebooks.
Tom Lehmann is a former economist, programmer, and game publisher turned full-time game designer. He created Race for the Galaxy and has created expansions for games like Pandemic and St. Petersburg. Today, we discuss everything from economics, expansions, and game reward systems. There’s a lot of wisdom here, so grab a notebook!
Keith Baker is a renowned game designer and storyteller. He was the creator of the D&D setting Ebberon and Gloom. He has traveled the world creating and running Story based games. If you’re into role-playing games like D&D or any other story-driven games there’s a lot to learn here.
Satine Phoenix is the first non-game designer on our podcast, but she is an icon in the gaming industry. Satine is a professional Dungeon Master and storytelling coach who supports people in regards to writing games, RPG adventures, screenplays, and novels. What’s even wilder is that she travels the world playing role-playing games and bringing gaming communities together. I can’t wait to dig into this episode.
Devin Low is an award-winning designer who’s worked on some of the most popular games in the world. He was the head developer of Magic: The Gathering, and the lead designer of Legendary: The Marvel Deck-Building Game and Plants vs. Zombies Heroes.
Wright Bagwell started his career by designing mods for Quake. He is the CEO and co-founder of Outpost Games. He was the design director of the Farmville franchise at Zynga. Prior to that, he worked on Dead Space as a creative director at Visceral Games and was the lead designer at Electronic Arts. In case that wasn’t awesome enough, he also has a Ph.D. in neuroscience. So… Yeah, this guy is pretty amazing and has a lot to offer. Enjoy!
Richard is the creator of Magic: The Gathering, KeyForge, Netrunner, Vampire: The Eternal Struggle, Battletech(CCG) and a lot more. He is a pioneer in the collectible card game genre and one of the most well-known game designers in the world. In this episode of the show, we discuss his life in game design, the development of Magic: The Gathering and KeyForge, and a variety of topics dealing with the challenges of creating collectible card games. This episode is, without a doubt, one of the most remarkable episodes I’ve recorded for Think Like a Game Designer – grab a notebook and take a listen!
Ryan Sutherland is one of the top up-and-coming game designers in the industry and lucky for me, he works at Stone Blade. Ryan was one of the lead designers on the newest expansion to Shards of Infinity, called Shadow of Salvation. In this episode, we speak about his journey into game design, developing games at Stone Blade, and what it’s like to work on digital games versus physical games. Ryan has a lot of awesome insights that can help anyone who’s looking to develop their game design skills.
In this first episode, I speak with Mike Selinker. Mike is CEO of LoneShark Games and a legend in the Gaming Industry. He has worked on huge properties like Marvel, Disney Animation, Harry Potter, and Dungeons and Dragons. Mike shares his insights and advice for aspiring game designers and veterans alike.
En liten tjänst av I'm With Friends. Finns även på engelska.