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Thinking Allowed

Outsourced Cultures - Happiness Letters

28 min • 9 mars 2011

In the Indian call centre or 'outsourcing' industry, workers are trained to emulate the American or British workers which they have replaced. They change their names, take on western accents and develop lifestyles organised around a foreign culture in a distant time zone. Laurie Taylor is joined by Henrietta Moore to talk to Shehzad Nadeem about his new study into the hybrid culture these Asian employees have created. Also on the programme the writer Marek Kohn joins Laurie to discuss the Thinking Allowed audience's spirited response to Pascal Bruckner's indictment of the culture of happiness. Producer: Charlie Taylor.

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