Design Research is Anthropology Applied with Amy Santee

At long last we are back! In this episode host Adam Gamwell talks with Design Researcher and Strategist Amy Santee. 
This is one of these conversations that's a few years in the making. Adam has been following Amy's work for a while now both on her blog anthropologizing.com where she writes about anthropology in industry, design and business, on LinkedIn and other social media sites as well as at conferences sharing the good work of doing anthropology in industry. Adam and Amy discuss what Design Research is and how it works, how it aligns and differs from traditional anthropology and ethnography, and how tactics and methods can be applied both in industry or academia. 
Amy Santee is a design research and strategy consultant who helps teams build products, services and brands through an understanding of people, context and experience. Trained as an anthropologist, Amy uses a human-centered lens to make sense of complex problem spaces and create value for others. She has worked primarily in digital product design, innovation and strategy, in areas such as ecommerce, entertainment, retail, home improvement, health care, enterprise software, and consumer tech. Amy is active in the applied anthropology community and blogs about design, business, organizational culture and careers at anthropologizing.com. She also provides career advising services and presentations to groups on these topics. You can learn more about her on LinkedIn or visit her website, amysantee.com.
Transcript of the episode here
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Episode 128


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