477: Chasing the World’s Best Produce with Natoora’s Franco Fubini

Franco Fubini is the founder and CEO of Natoora, a high-end greengrocer connecting chefs and home cooks with some of the world’s best heritage produce through direct grower relationships. He’s also a professor of sustainability management at Columbia University and the author of the book In Search of the Perfect Peach, detailing Natoora’s quest to find flavor-first food and impact food systems in the process. 

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MORE FROM FRANCO FUBINI

• This Chef-Favorite App Is Now Delivering Fresh Produce to New York City Doorsteps [Vogue]
• A Passionate Rallying Call for a Change of Mindset [Daily Mail]

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