Sentimental value... it can be used to justify the purchase or the keeping of watches... but it can also hinder our ability to move on from watches that don't serve us anymore and could be holding us back from having what we want.
Ricardo Sime's article: https://timeandtidewatches.com/collectors-crossroads-how-sentimental-value-can-become-the-nemesis-of-an-evolving-collector/
Professor Russel Belk's article: https://thescienceofownership.files.wordpress.com/2014/10/possessions-and-the-extended-self.pdf
Watches mentioned in this article: