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This Week in Startups

TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

59 min • 13 oktober 2022

First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more. (17:26)

(0:00) J+M tee up today's segments!

(2:13) Starlink, 5G, and the rapid advancement of internet connectivity

(8:57) TikTok appears to be hiring for product fulfillment centers in the US

(16:11) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist 

(17:26) Molly welcomes Liquid Death Co-Founder and CEO Mike Cessario; they discuss Mike's background pre-Liquid Death and his advice for brand building

(28:27) LinkedIn Jobs - Post your first job for free at https://LinkedIn.com/unicorn

(29:53) Irreverent marketing approaches pre-Liquid Death, building the Liquid Death brand before launching the product

(38:00) Paperclip - Go to getpaperclip.com/twist to get the app free for life

(39:06) Describing the genesis of the Liquid Death brand, what CPGs have historically gotten wrong, building a brand based on comedy; understanding flavor demand

Check out Liquid Death: https://www.liquiddeath.com

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood

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