Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791

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Today’s show:

Rich Barton joins Jason to give a masterclass on his thought process behind creating evocative top-tier brands like Zillow, Expedia, and Glassdoor. (22:02) Rich also discusses the lessons he learned from Bill Gates during his time at Microsoft (49:22), how tech management has evolved (57:04), and more!

Rich's blog on branding: https://www.hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names

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Time stamps:

(0:00) Zillow CEO Rich Barton joins Jason

(1:58) The creation of Zillow’s Zestimate

(7:03) “Tension and Importance” and empowering people in the workplace

(13:24) Crowdbotics - Get a free scoping session for your next big app idea at crowdbotics.com/twist

(14:53) Branding and creating iconic company names

(16:53) Navigating major layoffs

(22:02) Back to building top-tier brands, “What got us here, won’t get us there”

(27:54) OpenPhone - Get 20% off your first six months at https://openphone.com/twist

(29:25) Steering the complex dynamics of startup-attorney interactions

(33:22) Defying convention to create stellar products and the effects digital currency

(37:54) Fitbod - Get 25% off at https://fitbod.me/twist

(39:23) Innovating in the real estate industry

(49:22) Lessons Rich learned from Bill Gates during his time at Microsoft

(57:04) How tech management has evolved

(1:01:27) How Covid-19 and remote work changed the landscape

(1:07:02) The concept of “iBuying”

(1:10:31) Continuous high-interest rates, “zoom towns”, and the “great reshuffling”

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Follow Rich: https://twitter.com/Rich_Barton

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