#95: Is Book Advertising a Waste of Money?

Inspired by all the stupid Buick ads (and disturbing Volkswagon ones) playing throughout the NCAA Tournament, we decided to dedicate this week's episode to talking about advertising for books: whether it's worthwhile, how much it costs, why are book trailers a thing, who buys books because of ads on a subway, and if trailers/commercials for books are ever a good idea.

As one part of Tom's rave, we also talked a bit about our mutual friend Mark Binelli and his recent article for the New York Times Magazine on ADX, America's Toughest Federal Prison.