Sammy Andrews has been a game-changer in the music industry, leading the charge in digital transformation, data analytics, and AI integration. From her early days in County Durham to managing rock bands and launching her own businesses, Sammy has played a crucial role in shaping how artists, labels, and managers navigate the evolving digital landscape.
In this episode, she shares her incredible journey, including her time at 19 Recordings, founding Sabotage New Media, pioneering independent playlist tracking with Entertainment Intelligence, and building Deviate into a powerhouse agency.
Sammy reveals the hard lessons she learned while managing Ginger from The Wildhearts, how she embraced digital marketing before it was mainstream, and the importance of data-driven strategies in today’s music business. She also dives deep into the future of AI in the industry, the challenges of data ownership, and why artists and labels must stay ahead of the curve. Her fearless approach to entrepreneurship, activism, and innovation makes this a must-listen for anyone in music, tech, or business.
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