026: Creating a Studio Website with Adam Gingery

Today, we have the pleasure of speaking with Adam Gingery, founder of the Philadelphia Piano Institute and partner at a Philadelphia-based marketing agency. With a diverse background in collaborative piano and extensive experience in search marketing, Adam brings a wealth of knowledge on optimizing studio websites for music studios and private teachers. In this episode, he shares invaluable insights into building and optimizing a high-quality studio website, effective SEO strategies, the importance of a well-managed Google Business Profile, and effective marketing tips to attract more students. Tune in to learn how to enhance your online presence and attract more students to your music studio.

• Adam shares a brief overview of his background and businesses.
• He shared how he transitioned from teaching piano to marketing.
• What his daily tasks and his daily responsibilities look like.
• Importance of high-quality websites, SEO and website structure.
• Discussion about high quality content and call to action.
• Why reviews and testimonials are valuable.
• Introduction to Google Business profile and why it's essential for any business.
• Setting up and maximizing your Google Business profile.
• NAP (Name, Address, Phone Number) consistency to boost your profile's authority.
• Discussion on pricing and whether to list pricing on your website.
• Importance of professional photos and videos on your website.
• How to manage multiple roles and websites.
• Tips for improving website SEO for piano teachers.

Guest Links Mentioned

• Adam Gingery Website
• Adam Gingery LinkedIn
• Top 6 Motivation Reasons Your Adult Piano Students Love to Study Piano

Links Mentioned

• Whole Body Learning Teaching Beginner’s Course

Today’s Guest

Adam Gingery is the founder of the Philadelphia Piano Institute and a partner at a Philadelphia-based agency. His piano playing is mostly collaborative in nature and he has worked with countless singers, string players, brass musicians, and woodwind players on their repertoire. He also helps about 50 other clients with search marketing in his private practice at Adam Gingery Consulting. Music schools and private teachers can learn more about his services at Musicstudiomarketing.com.

About Rachel Ehring

Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.

• Visit her website at https://rachelehring.com/
• Visit her Instagram page: @rachelehring
• Visit her Etsy shop at Dream Lavender Music

Thank you for tuning in!

Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.

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