032: Creating Digital Courses with Jacques Hopkins

In this episode, we dive deep into the world of digital course creation with Jacques Hopkins, a former electrical engineer who turned his passion for music into a thriving online business. Jacques is the creator of the successful "Piano In 21 Days" course, which has generated over $4 million in revenue and transformed the lives of over 10,000 students worldwide. He joins us today to share his journey from corporate life to financial independence, offering valuable insights on crafting a unique course, building an audience, and mastering the art of content marketing. Whether you're looking to launch your own online course or seeking inspiration to follow your passion, Jacques has the strategies and motivation you need to get started. Tune in to learn how to create a course that stands out and sustains success.

• Jacques shared a brief overview of his background and his unique journey as a piano teacher.
• The development of his Piano in 21 Days Course.
• His expansion to coaching business and online course creation.
• Key lessons and advice for aspiring course creators.
• His personal achievements and how his business success has enabled him to achieve his goal of time freedom, flexibility, and personal fulfillment.
• Importance of knowing when to persist with a business idea and when to move on.
• Jacques special sauce for his piano course.
• Finding the right audience and marketing strategy.
• What is an evergreen funnel approach?
• How to overcome overwhelm in course creation.
• Tips on launching a course and the importance of focusing on traffic, including growing your email list/audience.
• General advice for piano teachers creating online courses.

Links Mentioned

• Music Teacher Startup Course
• Piano in 21 Days Course
• The Online Course Guy Website
• The Online Course Guy Instagram
• The Online Course Guy YouTube Channel

Today's Guest

Jacques Hopkins spent eight years as an electrical engineer before quitting to turn his passion for music into a highly successful online piano course. PianoIn21Days.com has generated over $4 million in revenue and has taught over 10,000 students worldwide. Today, Jacques supports his family with the passive income from his course, while also teaching others how to replicate his success through The Online Course Show podcast.

About Rachel Ehring

Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.

• Visit her website at https://rachelehring.com/
• Visit her Instagram page: @rachelehring
• Visit her Etsy shop at Dream Lavender Music

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