When Noz Nozawa left her 9-to-5 marketing job to start her design business, she took a major gamble with her career. It was in that precarious state that the San Francisco designer grabbed hold of what she could control, namely by tightening her purse strings. The firm’s slow, incremental growth worked to a point—until suddenly, Nozawa switched gears. In this episode of the podcast, she tells host Kaitlin Petersen about abandoning that scarcity-focused mindset, investing in her team’s wellbeing, and envisioning a future in which the industry starts to disclose its pricing.