Peggy Haddad on the radical accessibility of e-design

Peggy Haddad had every intention of hiring an interior designer to transform her own home—until she made a few calls and realized just how expensive full-service design can be. She launched her e-design business in 2019 with the idea that good design could be for everyone, but the Denver-based designer struggled at first to make the business model work. Then she discovered a suite of tech tools that changed everything. She explains how she found a new way to monetize product sales, why she’s constantly reminding herself to let go, and how she built a portfolio without ever setting foot in a client’s home. 

This episode is sponsored by Universal Furniture and Chelsea House

LINKS
Peggy Haddad
Kaitlin Petersen
Business of Home