Creator & Influencer Sam Reid on Using Authenticity and Short Form Video to Build an Audience

Welcome to the podcast!
This week, we are talking to creator, influencer and short-form video specialist Sam Reid (@SamanthaLReid) about creating content, staying authentic, and how you can make the best short-form videos. Sam is a 2-time Olympian in synchronized swimming turned mountain athlete and content creator with an incredible journey from Australia to Banff. Tune in to hear all of her tips for creating the best content, staying passionate and finding a balance between the side hustle and the full-time job.

Show Highlights:

• Learn how Sam has used short-form video to drive engagement, grow an audience and build brand partnerships.
• Delve into the best tips for making short-form videos (including music choice and scene selection).
• Understand the differences between TikTok and Instagram and how to create content for both platforms.
• Explore Sam's decision-making process when considering brand partnerships. Learn why authenticity and alignment with her lifestyle play a crucial role in her choices.
• Discover how Sam balances a full-time job, her influencer side hustle, and ensures that she can still have time to hike and explore the great outdoors.
• Hear Sam's top secrets for capturing the best content no matter where you are in the world, even in a busy place like Banff National Park.

Follow Sam:
Instagram: @SamanthaLReid
TikTok: @SamanthaLReid

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Find all the show notes and connect with Robert:
Website: robertmasseyphotography.ca
Instagram: @robertmasseyphotography