Spotlight - Marshall McLuhan # 3

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https://www.indiebound.org/search/book?keys=author%3AAgel%2C%20Jerome

https://app.podscribe.ai/episode/52781683

Speaker 0 (0s): <inaudible> Welcome 

Speaker 1 (16s): Wednesday. Hello with your buddy. How are you feeling out there? Did you wake up this morning and look in the mirror and say something like, man, you're a good looking. You're a good looking son of a gun. Did you ever do you wake up and you're looking to a mirror in your life, your hands know your handsome, you know, your hands. And I know you're a handsome, ah, I like to do this sometimes. Is that weird? Probably, but you know what? I love it. You should try it. 

It's awesome for the ladies' you might want to go with beautiful because you know, you can be handsome, but I prefer my women. Beautiful. Well, I hope that you guys are having a great day. I thought I start off today with a little bit of a story. Once upon a time, a daughter complained to her father that her life was miserable and that she didn't know how she was going to make it. She was tired of fighting and struggling all the time. It seemed just as one problem was solved. 

Another one soon followed her father. A chef took her into the kitchen. He filled three pots with water and placed each on a high fire. Once the three pots began to boil, he plays potatoes and one in the second and ground coffee beans in the third, he then let them sit and boil without saying a word to his daughter, the daughter moaned and impatiently waited. 

Wondering what the heck she was doing. After 20 minutes, he turned off the burners. He took the potatoes out of the pot, placed them in a bowl. He pulled the eggs out and placed them in a bowl. He then ladled the coffee out and placed it in a cup, turning to his daughter. He asked daughter, what do you see? The daughter replied, potatoes, eggs and coffee for a hastily look closer. 

He said and touch the potatoes she did and noted that they were soft. He then asked her to take an egg and break it. After pulling off the shell, she observed be hard boiled egg. Finally, he asked her to sip the coffee. It's rich aroma brought a smile on her face. Father. What, what does this all mean? She asked, he then explained that the potatoes, the eggs and coffee beans had each faced the same adversity, the boiling water. 

However, each one reacted differently. The potato went in strong, hard and unrelenting, but in boiling water, it became soft and weak. The egg was fragile with the thin outer shell protecting its liquid interior until it was put in the boiling water. Then the inside of the egg became hard. However, the ground coffee beans, where unique after they were exposed to the boiling water, they changed the water and created something new. 

Which one are you? He asked his daughter pretty interesting, right? When adversity knocks on your door, how do you respond? Or are you a potato and EG or a coffee bean? You think the moral of this story is that in life things happen around us. Things happen to us. But the only thing that truly matters is how you choose to react to it. And what you make out of it, life is all about learning, adopting, and converting all the struggles that we experience into something positive to some of the best advice I ever got was that in life you can not control what happens to you, but you and you alone gets to control the meaning of that event. 

So think about that for a moment. I think it can change the way you are processing information. And I think it has the ability if you remember that story. And if you remember that last piece I just gave you when you get in a tight spot, I do remember that you can't control what happens, but you can control the meeting of it and it can fundamentally shift the way you feel about your day. Try it. If you get a chance, let us now jump into, excuse me. 

Let's just jump back in is a Marshall McLuhan. Hear, you know, he's going to get into the way we process information. He is going to be talking about the transformation of our society. The way the mediums have changed us. And by a medium, I mean, we've gone from reading and listening to watching. I said, previously the documentaries or the new books, we talked a little bit briefly about how that particular, medium, powerful medium of video. 

It kind of just leapfrogs the critical thinking. And it goes right into your head, right, right. Through the eyes. So the ocular nerves, and there you go, there's your idea. Nice, neat, and package for you. So you don't even have to think about it. And we know that certain people, other people, different groups of people, they like different things. We know that when, when we look at advertising, where do they have target demographics? 

So the people putting out the message, you know, exactly which group is going to consume their message, that they can tailor, make a message for each group strictly to sell something, strictly targeting specific groups in order to make more money from those groups. Most of the time, not even caring about the behavioral change that's going to come about in that group. 

As long as the people are making money, using target demographics, behavior, be damned. They don't care. Why is that important to George? How is this even relevant to Marshall McLuhan? Well, like I said, he's talking about the different mediums. It's also, when we're talking about how the different mediums change your behavior, change your view. We are also talking about how it's processed in the brain. 

And according to Marshall McLuhan, he's done quite a bit of research on left brain versus right brain, how the information is processed. And there was another great book by Ian McGill crest, it's called the master and his Emissary. And he talks about in that particular book. And I won't go too deep into it here, but I'll give you a bit of background on it. 

And that book, he talks about the left brain being the Emissary and the right brain, being the King. And over time, the left brain, the way in with your crush described, it was that the left brain, the analytical, the, the language, the speaking part of the brain would relay the message from the King the right side of the brain, the right side, dealing in concepts, the left side, dealing in linguistics. 

And the way Ian talked about it, he spoke in a way that the left side of the brain, as the Emissary began thinking, Hey, this King over, you can even talk on the right side of the brain. Maybe I should just a, you know, a good metaphor. It would be to think of a, like a greedy prime minister that wants to take over control. And so he just relays some sort of information out there. He gets a message out. They may not be exactly what the King said. It might be kind of undermining the King. 

Maybe he thinks of the King's a little to emotional. So we used to go out and spin it a little bit. Maybe a good metaphor might be a press secretary. And so at times it's an interesting metaphor because you can understand how the brain is working against itself at times. And that would explain why me you, in lots of other people seem irrational and working against our own best interest at sometime. We have one side dealing in concept's one side dealing in emotions, another side, dealing in language and analytics and logical individualism, and that, okay, this is what we're going to get in t...