Spotlight - Marshall McLuhan # 5

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Thoughts on the philosophy of Marshall McLuhan.......
Transcript:
https://app.podscribe.ai/episode/53072631

Speaker 1 (0s): All right. I am hopeful where for all of you, a full week of sunshine who was serious of openings and start a full go up, the darkness can be punctuated with the beams of life. Wow. 

Speaker 0 (34s): Well, you made it to the end of the week. No, what? I think, I think you deserve something special, something real. Nice. Thank you very much. So whatever it is, I want you to go get it for yourself. It's just go ahead. Just do it. If you feel like you deserve it, go ahead and get him, just do it. And if you feel like picking up something nice for me, Hey who am I to argue with you and your judgment and your ideas about rewarding MI for, you know, he is awesome podcast. 

So who am I in to get in the way of that? I will know this. I love you are happier here. Happy. It's Friday I'm looking forward to a good weekend. I'm looking forward to reading some more of you guys' comments. I'm looking forward to reading some more of your ladies comments. I'm just thankful to be here. I wish I could give you a hug. Is that weird? So what are you thinking so far about mr. 

Marshall McLuhan? I don't know about you, but I need a shovel because I'm digging it, but a bumper I'm loving it. It does that make me think of McDonald's. So this is getting this right back to where we started these little idiosyncrasies, these little, but I'm pumped, but I remember this one. What was the one, but I dunno by a million number on that show is Seinfeld. 

He was like, because stanza, so you can piggyback these little audio oddities and you can piggyback these little means that are already out there. And just their, like a little virus that you put your own DNA into. Then you can use that successful virus to penetrate the minds of the people around you, get them to think things, get them to do things. And that's ex that's quite a bit about what we've been talking about with some of Marshall McLuhan's ideas. 

In fact, that's part of the reason why we are in Marshall McLuhan's eyes devolving into a more archaic society. It's fascinating 

Speaker 2 (3m 0s): To me cause we've covered Terence McKenna. We've covered Joseph Campbell and now we're covering Marshall McLuhan. And there was this 

Speaker 3 (3m 11s): Odd thread, 

Speaker 2 (3m 16s): This Ariadne thread to help us through the maze. If you know 

Speaker 3 (3m 19s): It will 

Speaker 2 (3m 22s): Do you know what? I think it was Terence McKenna who talked about an archaic revival about returning to some parts of the archaic returning ourselves to some systems have thought that may lead us out of this bind. And of course it was Joseph Campbell who spoke to us about the power of myth. 

And here we have Marshall McLuhan forecasting, right. It kind of what turns McKinnon was talking about. 

Speaker 3 (4m 3s): All right. 

Speaker 2 (4m 6s): It's interesting to me too. Think about why Marshall McLuhan thought this and how he was able to predict this so long ago, and then being able to see 

Speaker 3 (4m 19s): How so 

Speaker 2 (4m 21s): Some of the social media companies and the internet companies there. I think there's a new documentary out on Netflix that talks about how social media is in fact changing our behavior. I forgot the name of it. However, it's pretty widespread right now. And is it talks a lot about what Marshall McLuhan was talking about now. So what do you say 

Speaker 3 (4m 50s): We 

Speaker 2 (4m 51s): Pick up where we left off and keep on trucking. So we were talking about the left and right hemispheres of the brain we left off with. I think the last sentence was the present electronic age in its in a escapable confrontation with simultaneity presents the first serious threat to the 2,500 year dominance of the left hemisphere. 

There are a variety of factors which can give salience or mastery either to the Right simultaneous and acoustic hemisphere of the brain or to the left lineal and visual hemisphere, no matter how extreme the dominance of either hemisphere in a particular culture, there was always some degree of interplay between the hemispheres thanks to the Corpus callosum and the anterior and hippocampal comma sewers, that part of the neural cable network, which the hemispheres, even the Chinese with there are extreme cultivation of the right hemisphere, which invests every aspect of their lives, their language. 

They are writing with artistic delicacy, exert, much left hemisphere bias and quality in their practicality and concern with moral wisdom, how ever their stress falls heavily on what Heisenberg calls the resonant interval or touch. It is a matter of the experience of time and space, a westerner, for example, arranges flours in space, the Chinese and the Japanese harmonized. 

The space between the flours, the importance of this discontinuous space becomes clear in the following passage from the Chinese eye by Cheong ye indeed the use of space is one of the Chinese painter's most coveted secrets, one or the first thoughts in his head when he begins to plan his composition, almost every space in our pictures has a significance. 

The onlooker may fill them up with his own imagined scenery or with feeling merely there was a Chinese poet of the song dynasty <inaudible> chin who wrote the sorrows of a parting and describe the seen as follows. One of the three parts spring seen to our sadness. And the other part is nothing but wind and rain. 

The Chinese, in other words, allow the right hemisphere to direct the left. They use the I as an ear, creating the seemingly paradoxal situation that Tony Schwartz notes in the responsive cord are proposed the TV image in watching television, our eyes function like our ears. The experience have the right brain leading the left is by no means foreign to us. 

Herbert Krugman performed brainwave studies comparing the response of subjects to print and television. One subject was reading a book as the TV came on. As soon as she looked up, her brainwaves slowed significantly 

Speaker 4 (8m 35s): <inaudible>. 

Speaker 2 (8m 40s): She was in a predominantly alpha state, relaxed, passive, unfocused, or brainwave response to the three different types of TV. Content was basically the same, even though she told Krugman, she liked one disliked another, and was born by a third as a result of a series of such experiments. Krugman argues that this essential alpha state is characteristic of how people respond to TV. 

Any TV hearing, Mark, let me pause for a minute. How has this woman just reading a book? She looks up and in a matter of seconds, her brain wave response, it was slowed. Significantly thinks about that with just a few seconds, you are put into a relaxed, passive and unfocused 

Speaker 3 (9m 44s): Position. Okay. 

Speaker 2 (9m 45s): All right. Like what better way to have a message seek, seek into your thoughts or a better, what better way to program somebody then to have them be in this particular, almost vegetative slash meditative state, right? 

Speaker 3 (10m 4s): You've got mail 

Speaker 2 (10m 6s): Krugman remarked, the ability of respondent's to show hi, right. Brain response to even familiar logos they're right. Brain response to storeys even...