Where once anorexia was considered an obscene way to advertise, obesity has now become the new skinny. Diet and weight have become extremely divisive elements within society, and the other end of the spectrum or scale is now being glorified. Companies like PepsiCo famously told consumers that exercise alone would protect them from soda. However, it turns out that psychologically people consume more when fed this information. Likewise, selling products in smaller containers, with green logos, slogans, and health halos, contribute to profit rather than our health or that of the planet. Now companies are just telling consumers that they have the power, with a subconscious implication that the power is to buy a product. The whole idea is that you can buy whatever you want and eat whatever you want, whenever you want. Coke is even actively discouraging physical movement of any kind. Advertisers are also using ultra-small minorities in uncommon characterizations to market products, acting as if they care about obese black women surfing or gay men in high heels dancing on a stripper pole - this is an actual commercial. The flaunting and glorification of skin and bones have now become the flaunting and glorification of fat.
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