Ad placements & Ad monetization trends in Mobile Games - November 2024

In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models.

Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/RW06nG-h0IM

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Chapters

00:00 Epic intro

01:24 Introduction to Ad Monetization Trends

02:55 Exploring High Downloads with Low IAP Revenue

05:47 Game Analysis: Coffee Craze and Its Revenue Model

09:08 The Success of Find the Cat: A Case Study

11:53 Car Race: Sustaining User Engagement Over Time

17:58 Horror Spanky Beats: The Music Rhythm Trend

26:00 Perfect Tidy: The Rise of Ultra Casual Games

34:08 Mini Games: The Ultimate Ad Revenue Machine

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Ad monetization is crucial for game developers.

High downloads can occur with low IAP revenue.

The gaming industry is seeing a rise in ultra-casual games.

Vietnam is becoming a significant player in mobile gaming.

User engagement is key to sustaining game success.

Rewarded ads can enhance user retention.

Game design trends are shifting towards ad-driven models.

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https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes