Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review (#63)

This is no BS gaming podcast 2.5 gamers session #63. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: ⁠https://youtu.be/nhTzSeenLJ8

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda

00:00 Intro

01:23 Stuff that nobody cares about

02:56 Important announcement & Mistplay intro

04:35 Does Mistplay actually work? Yes!

05:30 Agenda of today's session

06:14 Two waifus & half male character

07:48 People come for ads

08:30 Smoky Admon backrooms

16:37 Viva la dirt league

19:36 Jakub making enemies

24:48 Why are we even talking about Viva La Dirt League?

26:35 How do you even measure campaigns like these?

27:25 Viva La Dirt league is a step up from influencer marketing

29:54 Pedro Pascal & Merge mansion audience mismatch?

31:30 How much money do they charge for a video? Benchmarks from other influencers

33:05 Human ads on Linkedin

34:05 Remo skips the intro because he assumes everybody knows Honkai: Star Rail

36:20 Matej goes full ASMR

38:25 Is Honkai: Star Rail basically a Raid Shadow legend?

40:16 Where are the horse girls?

42:30 No Ads, goodbye Felix

46:59 No social features yet

48:30 Is this game going to cannibalize Genshin?

We are co-organizing a fun night at the Encore beach club with YouAppi, Sensortower and MetricsWorks. Register on the link in the show notes, or ping me. 

⁠https://info.youappi.com/mau-2023-club-guest-list-general⁠

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠https://lancaric.me/ua-manager-life-post-idfa-reality