Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)

This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/NzIJ2QLOEbA

Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠⁠

Agenda:

00:00 Epic intro

02:51 Jakub is complaining he is running of hybrids

05:41 Alien Invasion Game design review

15:53 Secret of leveling up!

20:08 Where are the ads?

23:15 Admon review

28:50 SKUs top ranks

30:24 Ad revenue estimation

31:44 Retention numbers with happiness multiplier

33:50 Jakub's shit phone vs remove ads on Android

35:07 UA review

36:05 How to do creative research on Facebook Ads Library?

36:54 UA channel mix

40:01 60-second ads all over again?

40:40 Creative review intro

41:46 Creative showdown

42:57 Hats off to SayGames team again

44:00 2nd best UA manager shows himself

47:10 Maven Matej (rating) UA comments

48:07 Facebook mastery

48:45 Matej AI score

49:40 This game could be a rocket ship

50:29 It's clear what to do to improve

51:00 Matej from Wish takes us home

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