China Special West to East: market situation, cultural adaptation, publishing, UA & creatives

This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special guest: Guo Tang

Youtube: https://youtu.be/TmLFAjhQvEo

Join our slack channel here: ⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠⁠⁠

Agenda:

00:00 Epic intro

02:46 What is the current situation in China?

05:52 China regulations

10:58 Livestreaming everywhere!

13:38 Stores & their market share

15:05 Path of Exile level of store complexity

18:22 90% of the market is owned by six major brands

19:10 How to figure out if going to China is worth it? 

20:19 WOM is super big in CN

24:36 Cultural adaptation

26:45 How to find a good partner? 

29:22 What is a good publishing deal in CN?

33:35 Retirement money

36:00 UA in China

41:58 Fake ads are ok, but now violent! 

44:46 Mediation partners

48:40 Not legal, but not illegal either

51:43 Final words

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