ChinaJoy 2024 POV: WeChat mini-games, the speed of game development & Impressive market growth

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/_FM7O4K803c

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Introduction and Overview of the ChinaJoy Trip

02:56 The Impressive Growth of the Chinese Gaming Market

06:07 Exploring WeChat Mini Games and Unique Features of the Chinese Market

11:30 The Gray Area of Renting ISBNs and Other Publishing Insights

14:51 Data Sharing and Quick Payments in the Chinese Gaming Industry

17:19 Immediate Advertising Revenue and the Convenience of the Chinese Market

21:58 Long Working Hours and the Shrinking China Joy Expo

24:20 Grumpiness and Hunger

24:44 Big Brands and High Production Value Booths

25:14 The Popularity of Gacha Machines

26:06 The Rise of Live Games

29:03 The Importance of UA and Creatives

32:08 The Differences Between Western and Chinese Markets

32:34 The Speed of Game Development in China

33:13 The Abundance of Doodle Magic-like Games

38:07 Admiration for Chinese Game Developers

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

The Chinese gaming market is rapidly growing and is projected to reach $40 billion in revenue this year.

Mobile games dominate the Chinese gaming market, with nearly 75% of the market share.

WeChat mini-games are popular in China and offer fully-fledged gaming experiences within the WeChat app.

The Chinese gaming industry operates quickly, with fast payments and data sharing among industry players.

The Chinese market has unique features, such as the use of QR codes for payments and the extensive sharing of data within the industry. ChinaJoy is a major gaming expo in China that attracts big brands and showcases booths with high production values.

Gacha machines are prevalent at ChinaJoy, offering various items and experiences.

Live games, where players battle in real-time, are popular in China and can run thousands of games simultaneously.

UA (user acquisition) and creatives are highly valued positions in the Chinese game industry.

The Chinese market is known for its speed of game development and the abundance of Doodle Magic-like games.

Chinese game developers have a different mindset and approach to creativity compared to the Western market.

The hosts express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future.

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