Creative Trends in Mobile Games - December 2024

We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube:https://youtu.be/kjDRP7ZlvD0

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

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Chapters

00:00 The Future of AI in Gaming

03:14 Celebrating Milestones and Announcements

06:05 Creative Trends in Mobile Gaming

08:53 The Rise of AI-Driven Creatives

11:57 Trends in Game Marketing and Creatives

14:47 The Impact of AI on Game Development

17:47 IP Infringement and Ethical Concerns

21:06 The Evolution of Game Creatives

23:53 Future Predictions for Mobile Gaming

26:52 Creative Strategies for Lowering CPI

28:38 Innovative Hooks and Game Creatives

30:39 Celebrity Cameos and Their Impact

32:55 The Rise of Merge Games

35:39 AI in Game Marketing

38:50 Understanding CPI and Campaign Scaling

41:38 The Evolution of Game Creatives

44:29 Satisfying Game Mechanics and ASMR Creatives

47:49 Trends in Game Development and Marketing

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

AI is becoming increasingly relevant in the gaming industry.

The mobile gaming industry is heavily influenced by 4X!

Copying in the mobile gaming industry is rampant and often untraceable.

AI tools are revolutionizing the way game creatives are produced.

We express a desire for better quality creatives in the industry.

Ethical concerns regarding IP infringement are raised during the discussion.

Predictions for the future of mobile gaming are made based on current trends. Lowering CPI often involves outrageous hooks and creative strategies.

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric