Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon (#64)

This is no BS gaming podcast 2.5 gamers session #64. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: ⁠https://youtu.be/6VHp7py_FzY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda:

00:00 Intro

00:51 it's 4 am somewhere

01:10 no chit-chat! Let's talk about most Eastern European LinkedIn post!

03:45 no margaritas in the house; please don't make your segment too long, Jakub.

04:20 Two friends & one hostile asshole

04:45 This is who Jakub is!

05:13 Ad monetization update: Meta email

06:27 How do we know ad networks are fingerprinting?

06:44 Where were you when ATT happened?

08:20 Facebook adds "enhanced interaction" to the rewarded video

09:47 Enhanced interaction, my ass

11:15 NPCs an ad in VR

11:50 Felix answering questions from the audience

12:13 How to prepare your admon stack to prep for Google change?

13:19 Ping Felix for help

14:55 Few words about Mistplay

16:20 UA challenges by Gamesforum

17:12 Finding flamingo slippers is the biggest challenge

19:07 Creative trends Q1 2023

19:58 Royal Match

22:45 Jakub & Felix having fun while seeing 0 ads

23:25 Topwar

26:32 Township

28:35 Cooking Madness

30:25 Merge mansion

30:40 No one hates Pedro Pascal

31:50 Couldn't find the screenshots, sorry!

32:56 Evony & Stormshot

33:20 Herowars

34:41 What are the trends?

34:54 The real gameplay is going to win! At some point!

37:00 Jakub is starting a new segment!

37:05 Soft launch sonar

37:50 My periscope is out, my friend!

44:02 No Gachapools!

52:00 Ubisoft really needs a mobile hit game!

We are co-organizing a fun night at the Encore beach club. Please register on this link https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠ or ping me. ⁠⁠

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠⁠https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition

East side games case study:

https://www.mistplay.com/resources/loyalty-drives-scale-and-retention-for-east-side-games